Some interesting second screen and social media facts and figures, in an infographical snippet from the upcoming Global Sports Media Consumption report.
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The Sports Fans, Social Media and the Millennial Myth, from sponsorship agency Synergy, analyses global millennial sports fans' use of social media. The report finds that It is not interactivity and rich content experiences that millennial sports fans want from social. It’s real-time content, immediately and easily accessed.
