As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases.
Capital investors’ interest in football clubs is growing; their increasing profitability has attracted more new types of investor. But what does this mean for clubs and how can they best approach the opportunities and challenges? Jonathan Dyson investigates.
Elisha Chauhan travelled to Baku to gain first-hand experience of preparations for the inaugural European Games, the biggest sporting event to be held in Azerbaijan. What legacy will they leave for the city?
The International Olympic Committee (IOC) has today (Wednesday) signed off on reforms to transform the Olympic Games bidding process, including the permission of bids across multiple cities, countries…
Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.
Highlights from the esports panel at Sports Decision Makers Summit London, including discussion of the impact of eSports and eSports culture on the structure, marketing, monetisation and presentation of future sports competitions.