Kevin McCullagh looks at oil company Shell's entrance into the realm of electric motor racing and how it is marketing its diversification into electric vehicle charging and other ‘new energy’ products.
The Hulman family will end more than seven decades of control over Indianapolis Motor Speedway (IMS) after a surprise deal for subsidiary of the Penske C0rporation to take over the iconic motor-racing…
The World Rallycross Championship (World RX) motor-racing series will head to the United States for the first time next year after an agreement was reached for an event to be held at the Circuit of the Americas (COTA) facility in Austin, Texas.
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.