SportBusiness International looks at this month’s World Half Marathon Championships in Copenhagen, an event with significant growth potential according to world athletics’ governing body.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
In the Fast Lane
Michael Johnson is one of history’s most decorated athletes, with four Olympic and eight World Championship gold medals. He now runs Michael Johnson Performance (MJP), and has launched a new line of travel bags with luxury goods brand Dom Reilly.
Patching-up with athletes, proving health benefits to hosts – what 2020 holds for World Athletics CEO Jon Ridgeon
World Athletics faces many challenges in increasing the exposure and awareness of the sport beyond its traditionally affluent participant base. Chief executive John Ridgeon tells Kelvin Tan what their gameplan for 2020 is, and why Asia matters.
Nanjing’s World Athletics Indoor Championships shifted to 2023
World Athletics has today (Thursday) postponed its World Indoor Championships in Nanjing for a second time due to remaining “significant uncertainty” concerning the Covid-19 pandemic in the early part of …
Diamond League 2021 to feature full programme of 32 disciplines
The Diamond League plans to run 13 events in 12 countries in 2021, and to reintroduce 32 disciplines after recently cutting them back
Diamond League unveils 2021 calendar including new event in China
World Athletics has revealed its provisional calendar for the 2021 Diamond League, which will see the competition return to a full schedule of 14 meets and includes a brand new event in China
Round-Up: Australian Open mulls qualifiers cut, Olympic badminton qualifiers in Singapore, CBA second stage dates, and more
The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age
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‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
Governing body partners with Universal Music Group to develop insight around music and entertainment
Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.