At a time of controversy for several federations, how can switched-on brands encourage good governance in sport? Kevin Roberts reports.
SportBusiness in Numbers 8 | Media | How major sports events fared on TV in Europe’s big five in 2014-15
Audience ratings and trends for major events in 2014-15 including the Fifa World Cup, Winter Olympics, Tour de France and more, with data from Eurodata TV Worldwide.The Fifa World Cup 2014 generated the largest average audience for a major international sports event (as opposed to domestic leagues and competitions) in four of the five major European markets in 2014-15.
When Lord Sebastian Coe took the helm of the International Association of Athletics Federations he knew he wasn’t signing up for a tranquil voyage.