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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
USA Rugby pins hopes on hosting Rugby World Cup after dodging bankruptcy in 2018
After almost going bankrupt in 2018 following the collapse of for-profit subsidiary Rugby International Marketing (RIM), USA Rugby is pinning its hopes on being awarded the 2027 or 2031 Rugby World Cup. Bob Williams examines how the sport is growing in the States.
Major League Rugby takes slow and steady approach in attempt to crack US market
Bob Williams looks at the development of Major League Rugby in the US, and how the league is looking to avoid the mistakes made by previous organisations' attempts to successfully break the sport in the US market.
Cowes Week seeks title sponsor for 2020
The organisers of Cowes Week, the UK’s largest sailing event, is looking for a new title sponsor for the 2020 edition.
Allianz seeks talks as Saracens forgo sanctions appeal
German financial services company Allianz, the main sponsor of Saracens, has said it will hold talks with the English Premiership rugby union club after it opted not to contest heavy sanctions imposed…
Crusaders extend with Fiji Airways in new shirt sponsorship strategy
Fiji’s national airline, Fiji Airways, has extended and upgraded its shirt sponsorship deal with New Zealand Super Rugby franchise the Crusaders, with financial services group BNZ to downgrade its partnership w…
Wasps add CWA as latest shirt sponsor
English Premiership rugby union club Wasps has signed a shirt sponsorship deal with CWA, a Birmingham-based civil and structural engineering company
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.
Sports leagues, teams amplify autism outreach
As dedicated facilities are becoming more commonplace, Rick Snider looks at how sports venues are becoming more adaptive for autistic people.
DFL wants Virtual Bundesliga to be seen as its third competition brand
The Bundesliga's esports property is seen as a valuable tool with which to engage a younger fanbase and expand the reach of the league and its commercial partners. Story by Bob Williams.
As global piracy starts to bite, Asian solutions need cooperation and government
Surveys show that public attitudes to content piracy are positive and ingrained in Southeast Asia. Kelvin Tan asks broadcasters and rights-holders what can be done to head off a growing problem.