Sky Bet: Interview with Richard Flint, managing director for Sky Bet

BSkyB-owned online gambling brand Sky Bet was announced as the new title sponsor of the Football League last month in a five-year deal, 2013-14 to 2017-18. Richard Flint discusses how the deal happened and what Sky bet hopes to achieve with its first major sports sponsorship.

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here