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Archive | A Shot Across the Bow?

Do live online sports broadcasts now pose a threat to market-leading sports broadcasters? Kevin McCullagh put the question to Perform‘s Oliver Slipper.

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Real Madrid explained its new data-driven fan engagement project with Microsoft to an international group of journalists and analysts in Madrid in November. SportBusiness Group analyst Lukas Zajancauskas was there.

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Majority owner of new Major League Soccer (MLS) Orlando expansion franchise Orlando City Soccer Club, Brazilian entrepreneur Flavio Augusto da Silva, spoke exclusively to SportBusiness International this month about his plans for the team.

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Lega Serie A has today (Friday) published its invitation to tender for broadcast rights in the Middle East and North Africa from 2021-22 to 2023-24, offering a region-wide package and individual packages…
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Nicolas de Tavernost, chairman of M6, has written to France’s Professional Football League (LFP) proposing the French free-to-air commercial broadcaster as a short-term solution to the top-tier Ligue 1…
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Sponsorship & Marketing

Carlo Pozzali, one of the co-founders of MP & Silva and also a former IMG and Sportfive executive, has invested in the Entourage talent management and sports marketing agency
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Sponsorship & Marketing

Food wholesaler Perfection Fresh Australia has signed a two-year sponsorship with Football Australia’s ‘MiniRoos’ grassroots programme in support of its Qukes baby cucumber brand. T

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Governing body partners with Universal Music Group to develop insight around music and entertainment Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne
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Finance & Law

Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
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Sponsorship & Marketing

Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
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Sponsorship & Marketing

Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.