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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Opinion | Fifa needs healthy 2026 bidding race to turn the page on past controversies
After previous host selection processes were blighted by controversy, Kevin Roberts argues that Fifa needs a strong bid from Morocco to create a competitive race for the 2026 World Cup.
Sports sponsorship | Lack of award-winning campaigns should be cause for concern
Sport is resting on its laurels if it thinks that brands will simply continue to sign up for expensive rights deals argues Misha Sher, VP Entertainment and Sports at MediaCom Worldwide. He asks whether the industry's existing business model is good enough for the digital age.
CSA suspends CEO as Standard Bank confirms deal won’t be renewed
Cricket South Africa (CSA) suspended chief executive Thabang Moroe on allegations of misconduct today (December 6) just hours after sponsor Standard Bank cited governance concerns at CSA for its decision…
Cameroon’s CRTV and AUB reach accord over unpaid six-figure TV rights fees
CRTV, the public broadcaster in Cameroon, and the African Union of Broadcasting, the body of free-to-air broadcasters, have ended a dispute over outstanding rights fee payments
Amazon’s Premier League debut proves a hit amid record sign-ups
Amazon has revealed that its debut coverage of football’s Premier League this week led to a record number of new sign-ups to its Prime subscription service.
Fight Sports launches SVOD service in Mena ahead of Joshua-Ruiz
Fight Sports, the CSI Sports-owned linear sports channel and digital service, has launched Fight Sports Max, a new subscription digital service, in the Middle East and North Africa ahead of its coverage…
Wizards deploy multi-pronged strategy to develop Japanese fandom
In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.
Focused activations | Ben Stokes’ tweet helps Specsavers make the most of its ECB partnership
Opticians brand Specsavers used its title sponsorship of this summer’s Ashes series to focus on the resonances between its products and Test cricket, while a quick response to a Ben Stokes tweet showed the value in reactive marketing. Adam Nelson reports.
Best Partnership of the Year by SportBusiness Award – Manchester City and SAP
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
Best Partnership of the Year by SportBusiness Award – Real Madrid And Emirates
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.