Sport is resting on its laurels if it thinks that brands will simply continue to sign up for expensive rights deals argues Misha Sher, VP Entertainment and Sports at MediaCom Worldwide. He asks whether the industry's existing business model is good enough for the digital age.
China's General Administration of Sport has instructed the country's sports associations to consider cancelling upcoming events as far as April in response to the ongoing coronavirus outbreak in the country,…
A report on Chinese winter sport consumption habits by the China Tourism Academy and online Chinese tour operator Ctrip has said the number of winter sports tourists during the 2018-19 season hit 224 million
Regulation has limited the extent to which China’s sporting stars can capitalise on their sporting prowess via commercial deals. But recent rule changes by the General Administration of Sports offers new possibilities. Chen Yaolin investigates.
Malaysia’s football clubs are to be formally privatised this year, but the journey from state support to self-sufficiency looks fraught, with questions over the future of broadcasting and sponsorship revenues. John Duerden takes a closer look.