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SBG partners Rugby Parliamentary Awards

SportBusiness Group is proud to again be a partner of the Premiership Rugby Parliamentary Rugby Community Awards. Now in its sixth year, and in the third year of partnering with SportBusiness Group, it will again be celebrating the work Premiership Rugby Clubs do in the community. These awards are held in association with The All Party Parliamentary Rugby Union Group and lists Aviva, Land Rover and MBNA as partners.

Clubs will be competing for three awards; the MBNA Innovation Award designed to celebrate work which creates innovative social or community programmes; the Land Rover Impact Award designed to celebrate an established programme which is able to clearly demonstrate the positive impact it’s made on a particular social issue; and the Aviva Club of the Year Award, given to the club which demonstrates overall excellence in their community work.

Kevin Roberts, Editorial Director at SportBusiness Group on the partnership:  “The relationship between sport and communities is growing stronger each year and in many respects rugby clubs are leading the way by creating and delivering projects which can ultimately change lives. We are proud to play a role as an Awards partner.”

Mark McCafferty, Premiership Rugby Chief Executive said: “It is vital for our clubs that they play an active role in their communities. In addition to promoting the spirit and values of rugby union, every club feels a strong desire and duty to work alongside charities, the private sector and Government in tackling diverse social issues, such as obesity and social inclusion. These awards will recognise the depth and breadth of work going on around the country as well as rewarding the most impactful and providing best practice examples for other clubs to learn from.”

Tony Cunningham from the All Party Parliamentary Rugby Union Group added: “Professional Rugby is a community sport with the potential to make a difference. The spirit of rugby makes it an asset in promoting social development – the sport is renowned for being social and emphasising teamwork, camaraderie and leadership. For the last six years, the All Party Parliamentary Rugby Union Group have been delighted to work with Premiership Rugby to celebrate the community programmes which the professional rugby clubs use to make a real impact in their communities.”

Heather Smith, Head of Sponsorship & CR from Aviva who spoke at the SportBusiness Group Sport and Social Responsibilty Summit 2011: “These awards are about recognising the efforts of our Aviva Premiership Rugby Clubs and the impact that they have on their local communities. Aviva are proud to be backing these awards to highlight the outstanding work of the clubs where they deliver lasting change in their communities through rugby.”

Land Rover UK managing director Colin Green said: “We are extremely proud to build upon the successful involvement of Land Rover in the rugby world by sponsoring this award which recognises the impact community rugby initiatives have on social issues. Land Rover’s commitment to rugby now covers all levels of the game, supporting the elite England team to the young players of the future and now recognising the positive impact rugby can have in the community.”

John Greaves, Communications Executive for MBNA :“The power of rugby, combined with creative social and community programmes, can deliver fantastic results. We are delighted to support these awards, and to celebrate the very best. We’ve seen through our own project ‘Tackling Numbers’ that engaging content, committed community teams, and the support of Premiership Rugby, clubs, players and schools can have tangible results, leaving memorable experiences that can last a lifetime.”

The awards ceremony will be held on 6th July 2011 at Portcullis House.

For more information, please see

To see some video highlights of the 2010 event, visit SportBusiness TV

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