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UPDATE Speakers Confirm as F1 comes to the City

SportBusiness and Bloomberg TV will present on 6 April the first conference covering the business of Formula One motor racing to be held in the City of London.

F1 and the City have never been closer. The Williams team is planning a flotation and the sport’s rights-holder is owned by a private equity firm. This conference will feature the sport’s most senior management executives who will give delegates the opportunity to question them about the direction which the business of F1 is going in.

Executives from the teams, races and sponsors will give presentations explaining the importance of the City to their businesses and revealing how clients can maximise return on investment when dealing with them. Each presentation will be followed by questions from the floor. The session will conclude with a round-table discussion covering the key themes affecting the business of F1 now and those which will shape its future.

Delegates will be able to email suggestions for themes to cover in the roundtable to ensure that the discussion is tailored to their aims. It will be chaired by Christian Sylt and Caroline Reid, the authors of conference partner Formula Money which will also supply delegates with its latest F1 sponsorship return on investment.

  • Tim Bampton: Senior vice president of communications at Just Marketing
    JMI is the world’s leading motorsports marketing agency. Clients include LG, Crown Royal, Johnnie Walker, SUBWAY® Restaurants, UBS, UPS and Verizon among others.
  • Dominic Crossley: Partner at law firm Collyer Bristow.Lawyer for Jaguar Racing team principal Tony Purnell, former Fédération Internationale de l’Autosmobile president Max Mosley and ex-world champion Nelson Piquet.
  • Valerie Servageon Grande: Marketing director of Hublot .An official F1 partner and major sponsor of the sport.
  • Robert Montague: Chairman of Enterprise Entertainment. The organiser of F1 Rocks, the multi-artist live music events from Formula 1 race locations around the world.
  • Sadie Wigglesworth: Head of sponsorship acquisition and media for Force India. Force India F1 team lists Kingfisher, Whyte & Mackay, Medion, Royal Challenge, Airbus, EADS and many more as its sponsors.
  • Geoff McGrath: Managing director of McLaren Applied Technologies. The F1 giants Applied Technologies division focuses on using technology developed in the sport in other industries (such as medical and entertainment) demonstrating the outside business impact which F1 can have.
  • Oliver Gadney: UK head of sponsorship, UBS. UBS is a Global Partner of Formula 1
  • Robin Fenwick: Managing director and founder of the Right Formula Agency. Clients include McLaren partners, Hilton, and forex broker XTB.


The event will take place inside Bloomberg’s Finsbury Square headquarters and will begin at 08.30 and close at 12.00 noon.

Places at this event cost £195+vat and are strictly limited so book now to avoid disappointment.  Click here to order your place online. or contact our team on infoteam@sportbusiness.com or +44 (0) 20 7954 3481.

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