Sarah Walker, global neuroscience practice director at brand, media and communication agency Millward Brown, explains what a neuro-marketing research project tells us about attitudes towards the 2014 FIFA World Cup.
Following Football Federation Australia (FFA)’s statement of intent to launch legal action against FIFA should the 2022 World Cup in Qatar be moved to a winter event, sports lawyer Kevin Carpenter explores whether there is any legal basis to claim compensation.
Forty-seven tennis players that arrived in Australia for the upcoming Australian Open grand slam have been placed under a quarantine that prevents them from practicing, due after fellow passengers on their…
The Korean Ladies Professional Golf Association has announced its LPGA of Korea Tour schedule for 2021, its largest yet with 31 events and total prize money of KRW28bn (€21m/$25m), its highest total e…
Football fans hoping to attend this summer’s rescheduled Uefa European Championships have been told they will be offered refunds if matches are held behind closed doors or at a reduced capacity, although s…
Chinese conglomerate Suning is looking to sell a stake of up to 40 per cent in its Italian Serie A football club Inter Milan, and is in talks with UK-based private equity firm BC Partners - Reuters/CNA
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.
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