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Thrill of the ride

Kevin Roberts on the enduring power of English football’s Play-Offs...the stuff 'sporting dreams are made of'.

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Today’s sports sector demands a wide range of business, financial and technical skillsets from executives. In this recording of a webinar SportBusiness ran on November 5, leaders of university programmes and industry employers consider how the education sector is developing to meet these demands

Jason Howarth, Panini America's vice-president of marketing, tells SportBusiness how the industry has looked to capitalize on the rising popularity and value of trading cards

The Bundesliga is locked in a battle with other major European leagues for the hearts, minds, and eyeballs of fans around the world. Kevin Roberts examines some of the league's marketing efforts alongside the Der Klassiker match between Bayern Munich and Borussia Dortmund.

Last week, we spoke to three industry experts about the growing influence of environmental, social and governance (ESG) benchmarking measures within Asia-Pacific sport. This week, we hear from executives putting such measures into practice at sports properties.