HomeEvents

Sports Tourism

Sports Tourism

The trouble with sports tourism is that it is so hard to get your arms around. Awareness of the way in which the market is segmented is a cornerstone of any successful sports tourism strategy. This goes for venues and destinations alike, whether aspiring or established. Read more in this FREE download from SportBusiness.

Most recent

Since LaLiga put internationalisation at the heart of its commercial growth plans in 2016, the Spanish league operator has increased its international presence to 84 countries and grown its sponsor portfolio five-fold.

Covid-19 pandemic means ‘up to 50 per cent’ of EFL clubs available for sale as distressed assets Premier League clubs thinking of selling minority shareholdings C

When the German Bundesliga presented behind-closed-doors action on Saturday, May 16, it ignited a wave of interest among football fans worldwide, and a reawakening of sponsorships that had gone largely…

Ecommerce live streams are a growing phenomenon in online retail in Asia, and sports businesses are starting to dip their toes in the water.