Chemicals multinational AkzoNobel has become the first company to sign a team title sponsorship for the 2017-18 Volvo Ocean Race, which starts in the fourth quarter of 2017 and ends in the second quarter of 2018.
Coca-Cola's decision to feature a fictional character from EA Sports' Fifa 18 in its marketing campaign for the 2018 World Cup shows how the console game has become a star in its own right, says Richard Clarke.
The Uruguayan Football Federation (AUF) has received two bids for the domestic broadcast rights to its national team’s qualifying games for the 2022 World Cup, according to media reports in the country.
The appointment of adidas’ former director of global marketing Robin McCammon to the role of chief commercial officer at UK-based esports organisation Excel Esports, announced in January, appeared to b…
Lausanne is home to dozens of sports organisations but, until recently, its event-hosting capabilities and ambitions have been relatively modest. How will the 2020 Winter Youth Olympic Games change the landscape? Bradley Rial reports.
The NWSL is entering a new era in 2020 following the takeover of Reign FC by OL Groupe, the parent company of French women’s soccer team Olympique Lyonnais Féminin. Bob Williams spoke to new Reign FC COO Vincent Berthillot about the strategy behind the move.