SportBusiness International

Analysis and insight for the global sports business

SportBusiness International magazine

  • Magazine Issue
    31 May 2016

    *FIBA We talk to Patrick Baumann, secretary general of the International Basketball Federation their dispute with the Euroleague over the future of European club basketball

    *SCANDALS We analyse the results of a survey into how recent scandals have affected the way fans view sports

    *WOMEN'S SPORTS We look at the business case for investing in women’s sports

    *TOP SPONSORSHIP PROGRAMME the IOC’s marketing chief about the continued evolution of the TOP sponsorship programme

    *ULTIMATE SPORTS CITIES we reveal the winners of the SportBusiness Ultimate Sports Cities Awards 2016

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  • Magazine Issue
    29 Apr 2016

    *CYCLING: With competing interests battling for supremacy, can a shared vision ever be achieved in professional cycling?

    *VIRTUAL INNOVATION: How virtual reality technology is being used to improve sponsorship activations and to enhance the fan experience at sporting events.

    *KOREA PLAN: Is tech-savvy South Korea ready to fulfil is untapped potential in the sports industry?

    *READY FOR RIO: Will it be a case of alright on the night when the Olympics arrive in Brazil?

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  • Magazine Issue
    31 Mar 2016

    *GOVERNING SPORT: Can federations lead sport out of the current wave of integrity crises, or are they holed below the waterline? We ask a federation board member, a PR expert, and an integrity specialist.

    *PHILIPPE BLATTER: The CEO of Infront Sports & Media tells us about the agency’s integration with new Chinese owner Wanda Group.

    *THE AUDIO STAR: How and why sports radio and podcasting are in rude health.

    *TIM LEIWEKE: The former president and CEO of Anschutz Entertainment Group talks about disruption in the sports arena business.

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  • Magazine Issue
    29 Feb 2016

    *DICK POUND: The leader of the recent inquiry into doping in athletics speaks about his career as a trouble-shooter

    *CHINESE INVESTMENT: How and why money from China is gushing into sport

    *THE ART OF SHORT-FORM VIDEO: Strategies for the hottest format in sports media

    *RIO HOSPITALITY: The challenges facing the hospitality sector at the Rio Olympics

     

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  • Magazine Issue
    29 Jan 2016

    NOËL LE GRAËT: The president of the French Football Federation reflects on a dark night in Paris and looks ahead to a defining year for France

    * FIFA: Ahead of this month’s presidential election and reform vote, an ex-ISL and Infront insider tells us where it all went wrong

    * SNAPCHAT: How sports brands are reaching young audiences on the booming social platform

    * VIRTUAL REALITY: Cutting-edge use cases from US sport for 2016’s most hyped technology

    * SECURITY: How events are protecting fans and athletes in an increasingly unstable security climate

    * EXTREME WINTER SPORT: The commerce of the events outside skiing's mainstream

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  • Magazine Issue
    1 Dec 2015

    * Cover Story: the men breathing new life into Italian football

    * Innovator of the Year: An expert panel selects the industry's 20 brightest minds

    * Vorsprung Durch Fussball: Interview with Christian Seifert, Bundesliga chief executive

    * Super Show: The Super Bowl is put under the commercial microscope

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  • Magazine Issue
    1 Nov 2015

    The likes of DraftKings and FanDuel have dominated the sports headlines in recent months, with it becoming one of the biggest sectors to emerge in the US sports industry. However, do the projected revenues stand up to real world scrutiny?

    Our writers identify who the major players are in the fantasy sports world, the challenges they face and whether this is the start of a global phenomenon or if it is, figuratively speaking, an empty investment.

     

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  • Magazine Issue
    1 Oct 2015

    Giants are emerging in the sports marketing landscape with multi-billion dollar agencies coming to the fore. Since the beginning of 2014, WME-IMG, Wanda and Infront and WPP's link-up with Two Circles have forced the rest of the industry to sit up and take note  

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  • Magazine Issue
    1 Sep 2015

    Frank Dunne caught up with New York City FC's president, Tom Glick, and asked him about the challenge of standing out in one of the world's most competitive sports markets, and how he will bring the City Football Group's vision to the United States.

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  • Magazine Issue
    1 Aug 2015

    While some experts have praised the IOC's billion-dollar agreement with Eurosport as a sign that the Olympic Movement was finally maximising the value of its rights, others have claimed it was prioritising financial security over the best interests of its own fans. We asked the IOC, Eurosport and the EBU to state their case.

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  • Magazine Issue
    1 Jul 2015

    SportAccord is on the brink of Olympic oblivion after a stormy few months which has seen its president resign and many of its member federations walk away. Gian-Franco Kasper is the man with the plan to save his union from extinction, as he tells SportBusiness International of his vision of starting a “new entity” in the autumn that aims to work alongside the Olympic Movement.

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  • Magazine Issue
    1 Jun 2015

    Video streaming apps Periscope and Meerkat offer a new and controversial way to view live sports content. Is this the start of another piracy battle, or should they be embraced to create new revenue streams? Just as sports teams, leagues and rights-holders have started to get on top of the commercial opportunities and challenges presented by social media platforms Twitter, Facebook and Instagram, a new phenomenon has come along and shifted the goalposts.

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  • Magazine Issue
    1 May 2015

    The battle to knock Sepp Blatter off the top of the FIFA tree has already had its fair share of intrigue and controversy, from David Ginola’s short-lived, Paddy Power-funded campaign to Jérôme Champagne’s year-long crusade that saw him fall short of the five letters of recommendation needed for official candidacy.

    Ahead of May 29’s vote at the FIFA Congress in Zurich, Owen Evans spoke to the president’s three challengers – Prince Ali of Jordan, Luis Figo and Michael van Praag – about their vision for the world’s most popular sport, and went behind the scenes to talk to FIFA insiders about what needs to be done to oust red-hot favourite Sepp Blatter.

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  • Magazine Issue
    1 Apr 2015

    A report by Manchester United in 2012 found that the club had 659 million ‘followers’, while in announcing its new shirt sponsorship deal with Yokohama Rubber, Chelsea claimed over 500 million fans across the world. Real Madrid boasts 450 million fans worldwide, Liverpool 580 million and Barcelona 349 million.

    We asked experts one simple question: how accurate can those numbers be?

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  • Magazine Issue
    1 Mar 2015

    Why a combination of great ideas and technological mastery is behind the sponsorship industry's recent successful campaigns. We spoke to leading experts in achieving cut-through about how to best approach the activation of sports sponsorship deals, picking out cases of best practice from the last year.

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  • Magazine Issue
    1 Feb 2015

    As the Internet of Things expands, the sports industry finds new ways to improve the immersive experience of sport and increase the performance of both elite and recreational athletes. Elisha Chauhan spoke to leading experts in technology, both inside and outside of sport, to find out what major technological innovations could shape the industry in the next decade.

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  • Magazine Issue
    1 Dec 2014

    We reveal the 20 sports executives who have made the prestigious 2014 Sports Innovator of the Year list.  Hear how International Paralympic Committee president Sir Philip Craven, this year's winner, created change in Vladimir Putin’s world.

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  • Magazine Issue
    1 Nov 2014

    Don Garber, the Commissioner of Major League Soccer, spoke to Owen Evans about David Beckham, battling cancer and his plans to push soccer onto the top table of sport in the United States.

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  • Magazine Issue
    1 Oct 2014

    Match-fixing has overtaken doping as the biggest threat to the integrity of sport at the highest level, however many believe governing bodies have buried their heads in the sand for too long over the issue. We spoke to several people who have been involved in match-fixing, both on the pitch and in the fight against it, to find out what sports authorities have to do to finally eradicate the cancer once and for all.

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  • Magazine Issue
    1 Sep 2014

    Brazilian football player Neymar was cast in the lead role of this year’s World Cup before being cast in plaster following a back injury in the quarter-final. Owen Evans looks at whether the Barcelona superstar can now follow in David Beckham’s footsteps to commercial superstardom, and if so, how he and his advisers need to go about it.

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