SportBusiness International

Analysis and insight for the global sports business

SportBusiness International magazine

  • Magazine Issue
    1 Nov 2015

    The likes of DraftKings and FanDuel have dominated the sports headlines in recent months, with it becoming one of the biggest sectors to emerge in the US sports industry. However, do the projected revenues stand up to real world scrutiny?

    Our writers identify who the major players are in the fantasy sports world, the challenges they face and whether this is the start of a global phenomenon or if it is, figuratively speaking, an empty investment.

     

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  • Magazine Issue
    1 Oct 2015

    Giants are emerging in the sports marketing landscape with multi-billion dollar agencies coming to the fore. Since the beginning of 2014, WME-IMG, Wanda and Infront and WPP's link-up with Two Circles have forced the rest of the industry to sit up and take note  

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  • Magazine Issue
    1 Sep 2015

    Frank Dunne caught up with New York City FC's president, Tom Glick, and asked him about the challenge of standing out in one of the world's most competitive sports markets, and how he will bring the City Football Group's vision to the United States.

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  • Magazine Issue
    1 Aug 2015

    While some experts have praised the IOC's billion-dollar agreement with Eurosport as a sign that the Olympic Movement was finally maximising the value of its rights, others have claimed it was prioritising financial security over the best interests of its own fans. We asked the IOC, Eurosport and the EBU to state their case.

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  • Magazine Issue
    1 Jul 2015

    SportAccord is on the brink of Olympic oblivion after a stormy few months which has seen its president resign and many of its member federations walk away. Gian-Franco Kasper is the man with the plan to save his union from extinction, as he tells SportBusiness International of his vision of starting a “new entity” in the autumn that aims to work alongside the Olympic Movement.

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  • Magazine Issue
    1 Jun 2015

    Video streaming apps Periscope and Meerkat offer a new and controversial way to view live sports content. Is this the start of another piracy battle, or should they be embraced to create new revenue streams? Just as sports teams, leagues and rights-holders have started to get on top of the commercial opportunities and challenges presented by social media platforms Twitter, Facebook and Instagram, a new phenomenon has come along and shifted the goalposts.

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  • Magazine Issue
    1 May 2015

    The battle to knock Sepp Blatter off the top of the FIFA tree has already had its fair share of intrigue and controversy, from David Ginola’s short-lived, Paddy Power-funded campaign to Jérôme Champagne’s year-long crusade that saw him fall short of the five letters of recommendation needed for official candidacy.

    Ahead of May 29’s vote at the FIFA Congress in Zurich, Owen Evans spoke to the president’s three challengers – Prince Ali of Jordan, Luis Figo and Michael van Praag – about their vision for the world’s most popular sport, and went behind the scenes to talk to FIFA insiders about what needs to be done to oust red-hot favourite Sepp Blatter.

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  • Magazine Issue
    1 Apr 2015

    A report by Manchester United in 2012 found that the club had 659 million ‘followers’, while in announcing its new shirt sponsorship deal with Yokohama Rubber, Chelsea claimed over 500 million fans across the world. Real Madrid boasts 450 million fans worldwide, Liverpool 580 million and Barcelona 349 million.

    We asked experts one simple question: how accurate can those numbers be?

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  • Magazine Issue
    1 Mar 2015

    Why a combination of great ideas and technological mastery is behind the sponsorship industry's recent successful campaigns. We spoke to leading experts in achieving cut-through about how to best approach the activation of sports sponsorship deals, picking out cases of best practice from the last year.

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  • Magazine Issue
    1 Feb 2015

    As the Internet of Things expands, the sports industry finds new ways to improve the immersive experience of sport and increase the performance of both elite and recreational athletes. Elisha Chauhan spoke to leading experts in technology, both inside and outside of sport, to find out what major technological innovations could shape the industry in the next decade.

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  • Magazine Issue
    1 Dec 2014

    We reveal the 20 sports executives who have made the prestigious 2014 Sports Innovator of the Year list.  Hear how International Paralympic Committee president Sir Philip Craven, this year's winner, created change in Vladimir Putin’s world.

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  • Magazine Issue
    1 Nov 2014

    Don Garber, the Commissioner of Major League Soccer, spoke to Owen Evans about David Beckham, battling cancer and his plans to push soccer onto the top table of sport in the United States.

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  • Magazine Issue
    1 Oct 2014

    Match-fixing has overtaken doping as the biggest threat to the integrity of sport at the highest level, however many believe governing bodies have buried their heads in the sand for too long over the issue. We spoke to several people who have been involved in match-fixing, both on the pitch and in the fight against it, to find out what sports authorities have to do to finally eradicate the cancer once and for all.

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  • Magazine Issue
    1 Sep 2014

    Brazilian football player Neymar was cast in the lead role of this year’s World Cup before being cast in plaster following a back injury in the quarter-final. Owen Evans looks at whether the Barcelona superstar can now follow in David Beckham’s footsteps to commercial superstardom, and if so, how he and his advisers need to go about it.

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  • Magazine Issue
    1 Aug 2014

    Brazilian football player Neymar was cast in the lead role of this year’s World Cup before being cast in plaster following a back injury in the quarter-final. Owen Evans looks at whether the Barcelona superstar can now follow in David Beckham’s footsteps to commercial superstardom, and if so, how he and his advisers need to go about it.

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  • Magazine Issue
    1 Jul 2014

    Is it time to scrap the Youth Olympic Games and replace it with a more relevant, exciting and appropriate alternative? The cover story of our July magazine, we asked experts from the sports industry whether it is time for the International Olympic Committee to go back to the drawing board with the event and find a more appropriate way of engaging youth with the Olympic Movement.

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  • Magazine Issue
    1 Jun 2014

    Adam Silver has hit the floor running in his new role as NBA Commissioner, banning Los Angeles Clippers owner Donald Sterling for life in April for making racist comments. The cover story of our June magazine, Silver spoke exclusively to Matt Cutler about succeeding David Stern, his approach to leadership and international opportunities for the league.

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  • Magazine Issue
    1 May 2014

    Team 200, our hall of fame of the most influential sports industry leaders who have featured in our magazine over 200 editions, is revealed in the May and double-century edition of SportBusiness International. To also mark the anniversary, the five editors of past and present SportBusiness International editions reveal their favourite interviewees, worst moments and the highs and lows of the last 18 years.

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  • Magazine Issue
    1 Apr 2014

    April's SportBusiness International takes a detailed look at the business of golf, identifying how and why it is developing a strong following and playing pool in Asia and what stakeholders need to do to ensure a young generation of fans is engaged with the sport.

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  • Magazine Issue
    1 Mar 2014

    The cover story of SportBusiness International’s March issue looks to the future of a Formula One without Bernie Ecclestone leading it. We also talk to the man himself about how he sees his legacy.

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