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Luke Upton

Personal information

Biography

Luke Upton has been with SportBusiness Group since June 2007 working initially as an account manager. He now manages a number of projects across the SportBusiness Group portfolio, with his primary area or responsibility being Events and Conferences, directly overseeing all SportBusiness conferences as well as organising 3rd party events. Recently managed conferences include Sport and New Media (Manchester, UK), the International Sport Tourism Conference (Johannesburg, South Africa) and Sports Marketing 360 (London, UK).

Alongside the event and conference portfolio, Upton is the co-author and developer of the Campus Learning sponsorship training programme (alongside Philip Savage) and is the editor of the Brand Marketer's Casebook - Sponsorship Works 2010. He will shortly begin work on Sponsorship Works 2011.

He has twice been a judge representing SportBusiness at the Annual All-Party Parliamentary Rugby Citizenship Awards

A keen rugby and football fan, Upton is a graduate of Sussex University and the University of Massachusetts Amherst.

History

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