The USA Today Sports Media Group has enhanced its college sports video capabilities by entering into a strategic partnership with internet video technology provider NeuLion.
Under the terms of the deal, NeuLion's network of sports publishers, consisting of more than 170 National Collegiate Athletic Association digital properties and other select sports properties, will be brought into the USA Today Sports Media Group.
The collaboration will include shared sales of digital advertising sponsorships, and joint production and syndication of content across NeuLion’s sports network and USA Today Sports’ parent company Gannett’s array of sports assets, which also includes 42 local broadcast television stations.
Dave Morgan, president of the USA Today Sports Media Group, said: “This partnership provides us with a big opportunity to distribute and co-produce the kind of compelling and engaging content that best serves our passionate college sports audience across multiple platforms, and enables our advertising partners to connect with the most loyal and engaged audiences in sports on their favourite sites and mobile apps.”