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Football League considers its options as Sky ponders renewal

Football League considers its options as Sky ponders renewal

By: Frank Dunne

Posted:
3 Mar 2017
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To secure an increase in the value of its domestic media rights, the English Football League must make pay-television operator Sky believe it is facing real competition and enable the bigger clubs to control their own digital services in a way that neither erodes Sky’s exclusivity nor upsets the smaller clubs.

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