In-depth insight and analysis on the sports media industry

TV Sports Markets each year publishes a number of in-depth research reports on the sports media business. Our TVSM Spotlight-branded reports focus on topical subjects affecting the industry. We also publish reports on how viewers are consuming sports media and viewing figures for sports events.

Pulling together all of the research and reporting carried out by the TV Sports Markets team, the TVSM Spotlight reports provide an easy-to-use and authoritative reference guide to the burning issues of the moment. The subjects range from major regulatory decisions and commercial shake-ups likely to shape the industry for years to come, to clusters of rights deals for single sports or geographical regions which can provide a valuable benchmark for those involved in the buying and selling of rights. 

For rights-holders, brands and agencies looking to analyse the commercial value of sport, the key question is: “Who’s watching and how are they watching?”.  Our sports viewing data products allow you to understand your current audience, your potential audience and the audiences of your competitors. Understanding how fans are using the ever-increasing number of media platforms to consume sport is vital information in the fast moving digital age.  We also provide insight and analysis into how fan engagement with sports coverage is changing and in particular how attitudes towards new media consumption are developing.