Successful Selling of Sponsorship
Successful Sponsorship Selling
To be truly successful in selling a sponsorship, a firm foundation is essential. No longer is it possible to simply ‘go to the market’. You need to know what you have not just what you want and you need to know what your prospective buyer wants and how to make the best offer.
This interactive workshop covers the key principles of sponsorship selling. It is designed for people who want to understand exactly how a sponsorship should be planned efficiently and sold effectively.
Testimonials
"Fantastic course that really helped us understand and benchmark our commercial rights. It will help us drive our sponsorship revenue in the future."
Peter Smith, New Stadium Project Team at Bristol City FC
"I thought the course was very beneficial with plenty of useful content and many relevant examples. All the material was explained very well and in a very interactive way. A good number of interesting techniques in sponsorship negotiations that will prove useful in the future"
Sergio Quero, Analyst at Sports Resource Group Plc
Course Content
- Creating an attractive sponsorship package
- Valuing your property
- Perfecting the proposal and pitch
- Negotiating and contracting
Performance Outcomes
- How to set up for sponsorship
- How to target
- The best Sales steps to follow
- The unique challenges of sponsorship selling
Training Delivery
- Industry best practice
- Key principles
- Practical examples
- The latest data from the industry
- The latest thinking
- Practical solutions and creative ideas that can be immediately implemented
A comprehensive Workbook will be provided for every delegate at each workshop, including:
- Case studies
- Checklists
- Tools and templates
Next course date: 13th June 2012, Manchester
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