The Sport and iGaming Conference 2012

Following the successes of our two previous Sport and iGaming Conferences, we will be holding the conference again this year at Pinsent Masons LLP in London on November 29th.

The conference will bring together the top names across gaming brands, sports rights holders, agencies, professional services and technology providers. With over 4 hours of networking time planned into the day, this is an event not to be missed.  

Hot topics that we will be discussing on the day include: 

  • The legal landscape - changes over the past 12 months
  • Match fixing and the role of sport and gaming in eradicating this practise
  • Club sponsors. What do sportsbooks hope to achieve by sponsorship?
  • The different merits of TV advertising, sponsoring sports content, and team or athlete endorsement
  • Maximising the user experience across platforms and gaining deeper engagement
  • Research presentation
  • How new technology is changing in stadia advertising?
  • Predictions for the future

Attend to uinderstand how to benefit from sport-gaming collaborations, network with the top names in the business and gain fresh insights into the hottest topics across the sport and igaming industries.   

For more information regarding the programme schedule and speakers, see our event website: www.sportandigaming.com

Here is what some of our delegates thought about the Sport & iGaming Conference:

"Sport and iGaming are intrinsically linked, both in terms of the product itself, and also the marketing activity around it. Just look at the number of Premier League football clubs with a betting brand as their shirt sponsor, for example. Last year’s Sport and iGaming conference was a fantastic event, attended by the industry’s leading brands and individuals. The sessions were both informative and engaging, whilst the case studies showcased some great work, particularly around sponsorship activation." - Andy Lulham, Head of UK Sports PR, Betfair

 

"As a sports property, Cage Wars Championship is keenly aware of the importance of the online gaming industry as a major force in the future of sports sponsorship. To deliver value for a sponsor, sports properties have to understand the sponsor's business as well as their own. By engaging with a sponsor in this way, a sport or event can help deliver the 'big wins' that turns a business deal into a business relationship. The 2010 iGaming conference was an unparalleled success in delivering a much deeper understanding of online gaming and was a fantastic forum for engaging with the industry's market leaders." - Chris Kelly, COO Cage Wars Championship

"The event was highly informative with a really good variety of presentations. Those in online gaming learnt a lot about sports sponsorship and vice versa. The day was relaxed, fun, a great opportunity to meet new people and very well run." - Ben Dale, Chief Operating Officer, Digital Strip Limited

About the Sport and iGaming Conference

Online gambling brands are the fastest growing sponsor of professional sport . In the UK alone, 28 per cent of Premier League and Championship football clubs have a gaming company as a shirt sponsor. In response to the massive growth of this sector, the leading information providers in the sport and igaming industries, SportBusiness Group and iGaming Business have allied themselves to develop a new conference – Sport and iGaming.

 

We look forward to welcoming you!

Sport and iGaming 2011
Conference Programme 

08.30 – 09.30 Registration, coffee and networking

09.30 – 09.45 Welcome from organisers and Pinsent Masons LLP

09.45 – 10.00 Opening thoughts: The last twelve months in the business… and what’s next from event chairman Michael Caselli (Lyceum Media)

10.00 – 10.45 “All bets are off...?”Trevor Watkins (Partner, Pinsent Masons LLP) chairs a panel discussion setting the scene for the conference with a panel of leading industry experts.

Sport's vulnerability to fluctuations in consumer spend, it's ability to both attract new revenue streams and demonstrate control over it's own finances has been exposed in these straitened economic times. Sponsors have become more sophisticated and demanded more in the deals that they do.

Does sport have the ability to maximise the return from the commercial rights it owns and to choose the right brand partners? With alcohol and tobacco seen as "pariah brands" is gaming headed the same way?  And is sport undermining itself as it seeks greater regulation over how the gaming industry interacts with it?

Our industry leaders will give their insight on how stakeholders can ensure a long term successful future beyond the desperate times that many now face.

 

  • Chris Ingram (Executive Chairman, Sports Revolution and Ingram Enterprise)

  • Trevor Birch (Partner PKF London LLP. Former CEO of Chelsea FC, Sheffield United, Leedsand SPORTFIVE Group)

  • Paul Fisher (Group managing director of the Jockey Club Racecourses) 

 

Moderator – Trevor Watkins (Partner, Pinsent Masons)

10.45 – 11.15 Networking coffee break

11.15 – 11.30 Presentation - Paddy Power – Standing Out from the Crowd

  • Paddy Power (Communications Director, Paddy Power)

11.30 – 12.15 Panel Discussion One: How gaming brands can achieve results in an already competitive and crowded marketThe huge growth of gaming brands involved in the sport industry, whether as sponsors, partners or official gaming provider has led to a crowded market. With so many gaming companies in the sport space how do they stand out from the crowd? What makes an effective gaming sponsorship? How does a gaming brand measure a sponsorship campaign?

  • Paddy Power (Communications Director, Paddy Power)
  • Mike Mainwaring (Director, Generate Sponsorship)

  • Honor Hancock (Director, Sports Bureau)

 

Moderator – Michael Caselli

12.15 – 12.30 Introduction to Social Betting
The incentive of beating your mates can be at least as motivating as the prospect of winning money.  Predicting the outcome of sporting fixtures and events means that you're no longer a neutral viewer, and that's where the fun lies whether you're rewarded with points or cash.  It's free, fun and family-friendly and has unlimited potential as a result. From a rights-holder or sponsors' perspective, a prediction - or social betting - game helps to build engagement in a sport or tournament, with players spending significant amounts of time online, seeking out news, fixtures and results, without the financial commitment that comes with betting.

  • James Hutchinson (Commercial Director, SportsEngage) 

12.30 – 12.45 Partner Focus: Microgaming

12.45 – 14.00 Lunch

14.00 – 14.30 iGaming in 2012 and beyond - research presentation

ComScore, the global leader in measuring the digital world, share with us the latest findings on a particular part of the industry. The data will be distributed exclusively post-event to all delegates.

  • Mike Shaw (Director Marketing Solutions, comScore) 

14.30 – 14.45 Presentation – The future of mobile gaming

  •  Aideen Shortt (Author and Consultant)

14.45 – 15.30 Panel Discussion Two: Better gaming sponsorship through technology

In our industry technology has never been more important or effective in developing successful campaigns. In this interactive discussion we look at the latest technological innovations and how they are likely to shape the future. Developments for discussion include mobile, in-play, QR codes and more.

  • Zico Moro (Sales Manager, dotmobi)
  • Executive (Betfair)

  • Oisin Lunny (Senior Market Development Manager, OpenMarket)

  • Neil Fairweather (Director, Latitude)

Moderator - Aideen Shortt (Author and Consultant)

15.30 – 16.00 Have your say!

An open delegate discussion on the topics and raised through the conference an insight into where the future for the industry is likely to head.

16.00 – 16.15 Closing remarks from Chairman

16.15 – 18.00 Networking drinks reception

 

Sport and iGaming 2010 

Speakers at the 2010 event included:

    *    Leo Thompson, Head of UK Sports Marketing (Betfair)
    *    Nick Hawkins, Head of Legal Services (Danoptra) and former Shadow Minister for Gambling
    *    Keith McDonnell, Business Development Director (Bodog Europe)
    *    Mike Falconer, CEO (Bettorlogic)
    *    Kevan Moretti, Head of B2B Services (Racing Post)
    *    Phil Balderamos, Head of Corporate Marketing and Communications (Sportech)
    *    Steve Keall, Senior Associate (Pinsent Masons LLP)
    *    Mike Shaw, Director, Marketing Solutions (comScore)
    *    Alex Gough, CEO, (Professional Squash Association)
    *    Jackie Fast, Managing Director (Slingshot Sponsorship)
    *    Oliver Codrington, Co-Founder (Global Sports Integrity)
    *    Andy Lulham, Head of UK Sports & Marketing PR (Betfair
    *    Kevin Roberts, Editorial Director (SportBusiness Group)
    *    Michael Caselli, Partner (iGaming Business)

Content for discussion included:

    * iGaming and major events sponsorship
    * The ethical challenges of gaming sponsorship
    * iGaming sponsorship from a legal perspective
    * The changing way we bet
    * Sponsorship success stories
    * Exclusive research from leading research house comScore, available ONLY to delegates
    * Fantastic networking opportunities
    * and much more....

 

For information about speaking, sponsoring or attending this event in 2012 please contact : conferences@sportbusiness.com