Analysis
England’s Football Association is understood to have secured an important uplift for domestic FA Cup rights in its new deal with WBD, but has sacrificed exposure for income at a time when finances are more important than ever to the governing body.
Setanta Sports will pay an increase for its renewal of exclusive rights to the Bundesliga across Eurasia, though as part of the deal it has acquired short-term rights in the Baltics.
The latest issue of SportBusiness Media looks in depth at the Chinese Super League’s domestic media rights deal with Migu, the ongoing sports betting rights saga in Brazil, a pair of MotoGP deals and much more.
