Brazil: Opportunities in the Business of Sport
Brazil: Opportunities in the Business of Sport
The sports industry in Brazil is growing on every measure imaginable representing a huge opportunity for the international business of sport. Sports industry executives have been collectively beating a path to Brazil keen to explore and develop these opportunities into profitable business.
With Brazil hosting the 2014 football World Cup and 2016 Olympic Games, there is a need for infrastructure and experience which brings with it major opportunities for those organisations looking to expand.
Brazil presents a unique prospect to the sports industry. It has shrugged off the effects of global recession, is expanding rapidly and its industries are moving steadily upward. Although progress towards the 2014 World Cup may not always be smooth, there is no doubt that the country will be centre stage in the next five years up to Rio 2016.
These major events are expected to kickstart massive expansion in sports media and marketing. The infrastructure that will be built in the next few years will require expertise from experienced firms in the sector whether in design, construction, fit-out, overlay, lighting and many others.
The country is not without its pitfalls but this new report from SportBusiness will prepare you to access the opportunities without falling into the traps.
This comprehensive report will enable you to:
- Navigate the Brazilian market in order to operate successfully within it
- Identify decision makers and gatekeepers to investment
- Explore opportunities in fast-developing sports and events
- Analyse the competition for media rights, sponsorship and event contracts
- Understand the country’s long-term development goals and be part of them
Key data and analysis
- Top sponsorship deals to date in football, motor racing and Olympic sports
- Sponsorship by industry sector, sport and event
- TV rights data including broadcasters, deal values and durations
- Consumer information including TV and media consumption, live audiences, ticket prices, purchasing power etc
- Comprehensive listing of sports federations and decision makers in Brazilian sport.
Brazil is not without its operating challenges and there are likely to be some bumps along the road. The direction of travel, however, is unwaveringly positive. The moment is now and the spoils are there for those organisations with the drive and ambition, expertise and luck to take advantage of it.
Brazil: Opportunities in the Business of Sport is essential reading for decision makers in sponsorship, broadcast, media, major sports events and tours. It serves as a practical introduction to the legal and cultural environment in Brazil, giving you the chance to save lots of research and legwork as you attempt to gain a foothold this important market.
For the synopsis of this report please contact our team on infoteam@sportbusiness.com or +44 (0) 207 954 3514.