Aston Villa secures partner to boost online presence
English Premier League side Aston Villa has contracted online video firm Base79 to manage the football club’s content on its YouTube website.
Base79’s services will allow Villa to monetise its online video content, and also aims increase site traffic. The company will also manage the 4,700 fan-subscribed channel’s advertising sales, and advanced rights management of all official Aston Villa video content on Google's video platform.
Aston Villa will benefit from Base79's network of over 200 sports channels with an active audience of more than 2.5 million subscribers, as well as its sport partners, including the English Football Association, IMG, the French Football Federation and the Scottish Football Association.
Russell Jones, Aston Villa marketing head, said: "As a leader in online video content, Base79 will play an important role in helping us grow our YouTube audience. Our aim is to deliver great video content to our millions of fans worldwide and I'm confident this partnership will complement our already very successful [online television channel] AVTV and international TV products very well."