Advanced Sponsorship Selling
Advanced Sponsorship Selling
The most successful sponsorships have been both developed and sold using a thorough knowledge of all the best techniques. In a competitive market and with sponsorships needing to be even more accountable, those with the most strategic approach win.
This highly interactive workshop focuses on some of the key aspects of sponsorship selling and takes a deeper dive into the subjects. With a greater number and more detailed cases, it is designed for people who understand the basics but want to know more and to perfect their skills.
Course Content
- Optimising your Property
- Effective Targeting
- Networking
- Writing that gets noticed
- Pitching to win
- Negotiation
Performance Outcomes
- A strategic approach to sponsorship
- Better customising of your property
- Networking techniques
- How to be more effective on paper and in person
- Negotiating techniques
- In-depth analysis
Training Delivery
- Industry best practice
- Key principles
- Practical examples in detail
- The latest data from the industry
- The latest strategies
- Practical solutions and creative ideas that can be immediately implemented
A comprehensive Workbook will be provided for every delegate at each workshop, including:
- Case studies
- Tools and templates
Next course date: 26th September 2012, London
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