US broadcasters CBS and Turner agreed to pay a 43-per-cent fee increase to lock down NCAA Division I Men’s Basketball Championship rights until 2032.
Media rights clips from February 4 to 17
Media rights clips from December 17 to January 20
Carmaker Nissan is focused on engaging local dealers to support its goal of a 10-per-cent market share in the US following its mammoth sponsorship deal with 100 US colleges.
Carmaker Nissan is looking to bring all of its sponsorship deals under the global brand umbrella, Gerhard Fourie, general manager, global brand strategy for Nissan, told Sports Sponsorship Insider following the brand’s 100-US college deal.
Media rights clips from November 5 to 18
Media rights clips from August 27 to September 9
Online streaming service EverSport.tv has struck a worldwide carriage deal with Pac-12 Networks, the content and multi-platform media company for the Pac-12 US college sports conference.
Media rights clips from July 9 to 22
Media rights clips from June 25 to July 8