US insurance company Allstate is using college football as the main platform to communicate its key messages.

Date: 
20 March 2015

The American arm of global consumer electronics group LG will pay an eight-figure fee per year for Corporate Partner marketing and activation rights to National Collegiate Athletic Association (NCAA) championship events in a multi-year deal.

Date: 
20 March 2015

National Collegiate Athletic Association (NCAA) managing director, marketing and broadcast alliances, Keith Martin estimates that around 40 to 50 per cent of all advertising revenue during the Division I Men’s Basketball Championship is delivered by NCAA sponsors.

Date: 
13 March 2015

Last month’s deal between the Pacific-12 Conference (Pac-12) and Chinese internet firm LeTV is evidence that China’s internet platforms are providing sports bodies with exposure which has a value beyond rights fees.

Date: 
16 January 2015

Media rights clips from December 11 to January 14.

Date: 
14 November 2014

Media rights clips from October 30 to November 12

Date: 
12 November 2014

The IMG agency has extended its multimedia rights partnership with Baylor University in the US.

Date: 
3 October 2014

Media rights clips from September 18 to October 1

Date: 
1 September 2014

American broadcasting conglomerate Sinclair is aiming to make it big by thinking small with a new college network. 

Date: 
22 August 2014

Media rights clips from July 24 to August 20

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