Japanese automotive manufacturer Toyota has extended its partnership with the Southern Intercollegiate Athletic Conference (SIAC) US college sports organisation.
Quick Lane Tire & Auto has reached an agreement with NFL American football franchise the Detroit Lions to continue its title sponsorship of the annual college bowl game at Ford Field, the team’s home stadium.
The Fox Sports division of US network Fox has acquired rights to annual college American football game the NFLPA Collegiate Bowl.
Sony-owned gaming brand PlayStation has agreed a multi-year deal to become title sponsor of the Fiesta Bowl college American football game.
The National Collegiate Athletic Association (NCAA) has announced that New Orleans will stage its Final Four end-of-season men’s basketball showpiece in 2022, having elected to forgo the traditional bidding process for the event.
The Atlantic 10 Conference will stream a number of regular-season basketball games live on social media platform Facebook in a move it claims marks a first for a US college sports organisation.
Locally-based financial technology company National Funding has retained naming rights to the Holiday Bowl for this year’s edition of the college American football game.
Telecommunications company Econet Media, which operates in sub-Saharan Africa, has agreed a long-term partnership with international sports broadcaster ESPN for its Kwesé sports service.
The Big 12 has voted down plans to expand its membership, with the US college sports conference opting to retain its current roster of 10 schools.
US sportswear brand Under Amour has extended a partnership with the athletics division of the University of Utah.