Adidas has been unveiled as the first addition to a new commercial structure for the Professional Squash Association (PSA) World Tour.
The World Squash Federation (WSF) has unveiled a campaign to make squash more broadcast-friendly as the sport bids for a place on the program of the 2020 Olympics.
The World Squash Federation (WSF) has launched ‘Back the Bid 2020’, a campaign to bring together players, fans and corporate organisations in an effort to restore squash to the program for the Olympic Games in nine years’ time.
The World Squash Federation (WSF) has recruited Vero Communications to act as the sport’s official bid management company as it seeks to return to the programme for the Olympics.
The England Squash & Racketball (ESR), the sport’s national governing body, will today unveil a five-year sponsorship deal with sports apparel manufacturer Dunlop worth in excess of £500,000.
England Squash & Racketball, the governing body of the two sports in England, has signed a new deal with DC Leisure, a leading provider of public leisure services, to upgrade the 2,000 public squash courts in the country.
The Professional Squash Association (PSA) and international sports marketing agency Total Sports Asia (TSA) have signed a multi-year agreement for TSA to produce and distribute the Professional Men’s Squash Tour.
The Professional Squash Association (PSA), the organisation that promotes men’s professional squash, will show around 250 live pay-per-view matches per year on its website following a five-year partnership with digital sports company Perform.
The US Open squash tournament has signed risk management and human resources firm Aon as title sponsor.
The Professional Squash Association (PSA) appointed brand identity and experiential agency, Greenspace, to refresh and re-invigorate the PSA Tour Super Series.
