Bridgestone Europe has announced it will extend its sponsorship of the FIS Alpine Ski World Cup for a further season after recording strong benefits from its backing of the competition.
Eurosport and Infront Sports & Media have agreed terms on a rights extension that will continue to give the majority of the International Ski Federation’s (FIS) World Cup events substantial exposure throughout Europe and the Asia-Pacific region.
Audi has signed a six-year extension to its long-running title sponsorship of the FIS Ski World Cup.
Swiss watch manufacturer Swatch has become the title sponsor of the Freeride World Tour winter sports series.
Eurosport has strengthened its winter sports programming portfolio by agreeing a broadcast deal for the International Ski Federation’s (FIS) Viessmann FIS Tour de Ski.
German public-service broadcasters ARD and ZDF have renewed their International Ski Federation (FIS) World Cup rights for the 2011-12 season onwards by finalising separate deals with the domestic ski federation and the Infront Sports & Media agency.
The International Ski Federation (FIS) has expanded its collaboration with Infront Sports & Media to offer more online video coverage of the 2011-12 World Cup competitions.
The United States Ski and Snowboard Association (USSA) has renewed a sponsorship deal with long-term supporter Visa.
Universal Sports has acquired a major package of media rights covering a number of International Ski Federation (FIS) World Cup events through to the conclusion of the 2015-16 season.
Eurosport 2 has acquired live broadcast rights to the 2011 and 2013 FIS Snowboarding and Freestyle Skiing World Championships.
