Nascar

NASCAR chief Brian France says he plans to tweak the format of the series in a bid to further challenge NFL TV ratings.

The NASCAR Busch series is set to blast into Canada for the first time next year.

The top sponsor of tennis’ US Open received more TV coverage than the leading brand backing the Super Bowl, according to findings from research firm Nielsen Sports.

Dover International Speedway is set to undergo a multi-million dollar refurbishment programme.

The NASCAR weekend at Las Vegas Motor Speedway in March had a $197m impact on the state’s economy, according to the latest figures.

Best Western International has renewed its sponsorship agreement with NASCAR for another three years, extending its role as the sport's Official Hotel through the 2009 season.

Major League Baseball fans spend more than $300billion annually on consumer packaged goods and nearly $600million on blades and razors alone.

The Bank of America has recruited a top sponsorship executive to co-ordinate its NASCAR investment.

NASCAR chiefs have signed a new deal with Daytona Beach officials to ensure the series will be racing at the legendary venue until 2054.

InterContinental Hotels Group (IHG) has signed a two-year sponsorship deal with British Touring Car Championship's Vauxhall VX Racing team.

Product supplier Henkel and Formula One's Team McLaren Mercedes have signed a new multi-year sponsorship deal.

Bank of America Corp. has reached a new five-year deal with International Speedway Corp., which runs NASCAR, to sponsor four race tracks.

Highlights and exclusive behind-the-scenes coverage from NASCAR Nextel Cup Series races will be available for purchase and download from the iTunes Music Store.

NASCAR has announced multiple management changes, effective straight away, which it says are intended to continue the sport’s strong growth and more efficiently manage business decisions and communications.

Product and technology supplier, Henkel of America Inc., has extended its NASCAR sponsorship.

Budweiser will become the Official Beer of Daytona International Speedway under a new multi-year agreement.

More than half of NASCAR fans are said to believe that drivers use the products they endorse.

Los Angeles Angels owner Arte Moreno and a group of investors are buying Spanish talk KMXE Los Angeles from Radiovisa for about $42million, according to the Los Angeles Times.

NASCAR’s hopes of seeing a multi-million dollar lawsuit against it dismissed have been thrown out of court.

IMG Worldwide, Inc. has appointed George Pyne, formerly chief operating officer for NASCAR, as president of its sports and entertainment business.

IMG Worldwide, Inc., the leading sports, entertainment and media company, has appointed George Pyne, formerly chief operating officer for NASCAR, as president of its sports and entertainment business.

Possible sites for NASCAR's first official Hall of Fame are Atlanta, Charlotte or Daytona Beach, Fla., and it expects to pick a winning city by the end of March.

ABC Sports is no longer part of the negotiations for the PGA Tour's next television contract, leaving only CBS and NBC to broadcast the majority of tournaments.

NASCAR has announced it will restructure its regional touring series divisions from 2007.

Indiana-based Jasper Engines & Transmissions are to pull the plug on their car sponsorship in NASCAR’s Nextel Cup.

NASCAR has struck an eight-year broadcast deal with ABC, ESPN, Fox and TNT from 2007, reportedly worth at least 40 per cent more than the current rights fee.

The National Association for Stock Car Auto Racing (NASCAR) has taken measures that it says are necessary to ensure the continued growth and popularity of its NEXTEL Cup Series.

John Armstrong, the UK's CEO of Momentum, one of the world's biggest sponsorship agencies, will deliver the keynote address on the second day of the Formula One Sponsorship Forum.

NASCAR has signed a deal to see Enterprise Rent-A-Car become the organisation’s official rental car company.

NASCAR and its official members club (ONMC) is undertaking what it describes as an "aggressive grassroots programme" to bring the spirit of NASCAR to communities across America.

Sports bodies have made donations and pledged their support in the aftermath of the Hurricane Katrina tragedy.

NASCAR has appointed the former NFL marketing executive Steve Phelps as NASCAR VP of Corporate Marketing.

Sears, Roebuck and Co., through its proprietary Craftsman tool brand, has renewed its title sponsorship of the NASCAR Craftsman Truck Series.

Best Western International hotel chain has agreed a three-year extension of its partnership with TEAMS: Travel, Events And Management in Sports, making it lead sponsor of the next three TEAMS conferences.

Former Milwaukee Mile vice president and general manager Mark Perrone is to join the Champ Car World Series as its new vice-president of promoter services.

Former tennis ace Boris Becker is the latest ambassador to join the ranks at Nobok, the new global sports legends company that launches this month.

NASCAR venue the Homestead-Miami Speedway has confirmed it is to install lights at the circuit to allow night-time racing – and prime-time TV action.

Sunoco, the official fuel of NASCAR, is to sponsor the rookie of the year award in seven different NASCAR regional racing series.

The National Association for Stock Car Auto Racing (NASCAR) has renewed its association with Atlanta-based Diversified Electronics/Racing Radios to provide two-way radio communications for all officials and competitors.

Editorial Director reviews the issues of the past seven days.

The PGA Tour and XM Satellite Radio have struck a long-term broadcasting and marketing agreement, which includes exclusive XM broadcasts of PGA events.

Rob Yowell has been named vice president of sponsorship sales for The Bonham Group, a Denver-based sponsorship consultancy.

A team of UK-led investors has set-up a new global sports company, designed to give fans unrivalled access to sporting legends.

A team of UK-led investors has set-up a new global sports company, designed to give fans unrivalled access to sporting legends.

SIRIUS Satellite Radio has reached agreement for North American satellite radio rights to broadcast NASCAR racing and events.

Fox's telecast of Sunday's Daytona 500 matched the 2002 Daytona 500 as the highest-rated race in NASCAR history.

NASN (North American Sports Network) has secured live and exclusive coverage of the 2005 NASCAR Nextel Cup Series for the third consecutive year.

Brian France insists he has no plans to leave his job as NASCAR's chairman and CEO in the foreseeable future.

Brian France insists he has no plans to leave his job as NASCAR's chairman and CEO in the foreseeable future.

NASCAR’s broadcast schedule includes an unprecedented 38 prime-time races, and live coverage of all 99 events from the NEXTEL Cup Series, Busch Series and Craftsman Truck Series.

Office Depot has ended its sponsorship of the US Olympic Committee (USOC) following its move into NASCAR.

Office Depot, one of the world's leading resellers of office products and services, has agreed a multi-year deal with the NASCAR to become the sport's first-ever "Official Office Products Partner".

NASCAR sponsor Nextel says its association with the sport has led to increased awareness and acceptance of Nextel Communications Inc. within the NASCAR industry and among its fans.

Wireless telecommunications companies Sprint and Nextel, who sponsor NASCAR, have merged.

The NFL has extended its deal with Visual Data to provide searchable video of every key play for each team to power it's fantasy football offering.

Newly crowned Nextel Cup series champion Kurt Busch has added a new corporate sponsor, Crown Royal - the first company to take advantage of the lifting of the long-standing ban on hard liquor advertising.

Newly crowned Nextel Cup series champion Kurt Busch has added a new corporate sponsor, Crown Royal - the first company to take advantage of the lifting of the long-standing ban on hard liquor advertising.

Nascar is to link up with the Canadian Association for Stock Car Auto Racing in an effort to increase interest in Canada, reports the BBC.

After an extended review of sponsorship policies and researching trends in consumer attitudes, NASCAR has confirmed that spirits will be a new sponsorship category for the 2005 season.

NASCAR officials look to have agreed that a long-standing ban on hard-liquor advertising will be lifted for next season, reports USA TODAY.

NASCAR officials look to have agreed that a long-standing ban on hard-liquor advertising will be lifted for next season, reports USA TODAY.

A senior delegation from the Doha Asian Games organising committee will join delegates appearing at the first International Sports Security Summit in London on October 27 and 28.

Texas Motor Speedway officials revealed that a Fort Worth-based company will be the primary sponsor for the track's second NASCAR Nextel Cup race.

TWI Interactive (TWIi), the digital media and technology arm of IMG and Canada-based Kangaroo Capital, Inc. have joined forces to bring a unique handheld device to fans at live events around the world.

Action Performance Companies Inc. (NYSE: ATN), designers, promoters, marketers and distributors of licensed motorsports merchandise, has named Melodee Volosin as executive vice president and chief operating officer.

NASCAR team owner Ray Evernham has revealed the formation of the first NASCAR Busch Series team for Evernham Motorsports.

The National Association for Stock Car Auto Racing (NASCAR) has revealed a reorganisation of its executive.

NASCAR has unveiled NASCAR Mexico, a new base of operations in Mexico that will support and build local stock car racing in the country.

NASCAR driver Jimmie Johnson has been fined $10,000 for using a sign to hide the name of a sports drink made by a NASCAR sponsor because he has his own deal with a rival company.

NASCAR has advanced further from its roots by stripping one Southern track of its only race and reducing another to one event in 2005. Down the road, the stock cars will almost certainly be spending even less time in the Southeast, where the sport flourished.

US motorsport circuit owner, operator and promoter Dover Motorsports has reported its latest financial figures – and thanked its NASCAR races for boosting earnings.

NASCAR has appointed a new director of its Busch series – replacing the out-going Brian DeHart.

NASCAR driver Kasey Kahne is facing a legal battle after motor giant Ford accused him of breaking a binding contract with them.

US motorsport track owner and operator International Speedway Corporation has reported a big drop in income in its latest round of financial results – but overall paints a positive picture of its operations.

NASCAR chief Brian France says the sport is still focused on a track in the New York metropolitan area – already one of the sport’s biggest TV markets.

NASCAR has signed another major partnership deal.

Retailer Lowe’s has signed a title sponsorship deal of the Mexico versus Dominique FIFA World Cup 2006 qualifying game this weekend.

NASCAR is expanding into new territories after opening a new office in Canada, designed to provide it with a springboard to a range of new commercial deals.

North Carolina’s position at the heart of NASCAR is set to be reinforced by state lawmakers.

Online motorsport magazine Crash.net is to have a fully branded car in the UK Days of Thunder series, in a deal believed to be the first time an online motorsport portal has assumed title sponsorship of a race car.

The nominations for the prestigious Webby Awards – the online equivalent of the Oscars - have been announced, with the sports category set to be hotly contested.

NASCAR’s official website is to carry live in-truck video on its website from the NASCAR Craftsman Truck Series.

NASCAR has reshuffled a number of its senior figures in a bid to boost its regional touring and weekly competitions – and enhance its public relations efforts.

NASCAR is reportedly on the verge of awarding the Texas Motor Speedway a second lucrative Nextel Cup race – despite the two being locked in a legal dispute.

NASCAR’s marketing men have, it seems, pulled off another coup, after a film based around the sport enjoyed success with the critics prior to opening across the US tomorrow.

UK firms attending the Motorsport Industry Association’s trade mission to the US will be able to benefit from an insight into the workings of both NASCAR and now the Indy Racing League too.

IMG has appointed two veteran sports marketing executives as it expands its sales and marketing staff.

Interactive sports marketing and technology firm Sportvision has recruited Tom Fox, senior vice president of sports marketing at Gatorade, to its board of directors.

European digital sports channel the North American Sports Network (NASN) has strengthened its offering after securing a new deal with the NBA.

General Motors has signed a new deal with SKI & Company to handle its GM Racing account.

NASCAR chiefs say they have not ruled out moving the venue of its annual all-star race next year.

NASCAR drivers have been warned to cut down on swearing during interviews by the sport’s executives, in a bid to protect its image.

It must be election time again...US president George Bush took to the Daytona 500 this weekend in a bid to boost his profile - and herald a new era for the sport.

NASCAR team Hendrick Motorsports has unveiled its new website.

US sports marketing company Continental Sports has been re-branded as Next Marketing.

NASCAR has appointed R Todd Wilson its new chief financial officer - and one of the most powerful figures in the organisation.