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Sponsor takes legal action against Team Gordon - 28 Mar 2008

Earlier this year, Vanguard terminated its sponsorship of Team Gordon for the 2008, 2009 and 2010 Dakar Rallies following the cancellation of the 2008 event due to threats of terrorist attacks by al Q

ISC signs Auto Club partnership - 25 Feb 2008

Under the deal, the facility will be renamed the ‘Auto Club Speedway of Southern California’ and a series of capital improvements will take place to make the racetrack ‘more comfortable, accessi

Nascar CEO calls for 'back to basics' strategy - 22 Jan 2008

With the 2008 Nascar season scheduled to launch with the season-opening Daytona 500 on February 17, France has set has out his game plan for 2008 and signalled his intention to highlight the tradition

COLLEGE KIDS LOWER NASCAR AGE PROFILE - 28 Jun 2007

Over the last four months, Fox reported a seven per cent improvement (3.1 rating from 2.9) in the male 18-34 demographic on its Nextel Cup broadcasts, and ESPN2's coverage of the Busch Series has prod

FRANCE DRIVES FOR BIGGER TV RATINGS - 29 Jun 2006

Chairman France did not reveal exactly what plans he had in mind, but said the changes would add more drama to the Chase for the Nextel Cup – introduced by France when he took over the series two ye

NASCAR chief Brian France says he plans to tweak the format of the series in a bid to further challenge NFL TV ratings.

NASCAR EYES CANADIAN CIRCUIT - 18 Jun 2006

According to a report in the Toronto Sun newspaper, the motorsport will race at Montreal’s Circuit Gilles Villeneuve next season.

The NASCAR Busch series is set to blast into Canada for the first time next year.

NIELSEN ANALYSIS AIMS TO BOOST SPONSOR ROI - 05 Jun 2006

The firm released a ‘comparative analysis’ that lets sports franchises and sponsors evaluate the effectiveness of sponsor-placed media across multiple sports.

The top sponsor of tennis’ US Open received more TV coverage than the leading brand backing the Super Bowl, according to findings from research firm Nielsen Sports.

SPEEDWAY SET FOR MULTI-MILLION MAKEOVER - 24 May 2006

Owner Dover Motorsports confirmed this week plans for a new five-year capital improvement project at the track to provide new offerings and upgraded amenities for fans, competitors and the media.

Dover International Speedway is set to undergo a multi-million dollar refurbishment programme.

VEGAS BANKS ON NASCAR WEEKEND - 17 May 2006

The Las Vegas Convention and Visitors Authority’s annual study revealed it was the greatest expenditure figure in the nine-year history of the event – and an 18.4 percent increase on 2005.

The NASCAR weekend at Las Vegas Motor Speedway in March had a $197m impact on the state’s economy, according to the latest figures.

BEST WESTERN CONTINUES NASCAR RIDE - 20 Apr 2006

The company will continue to leverage the partnership through a combination of new and existing customised consumer programmes and promotions, targeting NASCAR's 75 million loyal fans.

Best Western International has renewed its sponsorship agreement with NASCAR for another three years, extending its role as the sport's Official Hotel through the 2009 season.

RAZOR SHARP RESEARCH OF MLB FANS - 12 Apr 2006

Nielsen Sports and ACNielsen, units of VNU, have released FANLinksB information, disclosing new insights into the purchasing behaviour of Major League Baseball (MLB) fans.

Major League Baseball fans spend more than $300billion annually on consumer packaged goods and nearly $600million on blades and razors alone.

BANK HIRES EXEC FOR NASCAR ROLE - 09 Apr 2006

Jill Gregory has joined the company as senior vice president and strategic marketing executive for the bank's NASCAR sponsorship programmes.

The Bank of America has recruited a top sponsorship executive to co-ordinate its NASCAR investment.

LIFE'S A BEACH FOR ISC - 03 Apr 2006

The new deal replaces the existing deal which stretched until 2032. The deal will see NASCAR’s rent for the speedway rise to an average payment of $750,000.

NASCAR chiefs have signed a new deal with Daytona Beach officials to ensure the series will be racing at the legendary venue until 2054.

HOLIDAY INN ACCOMMODATES BRITISH TOURING CAR TEAM - 28 Mar 2006

Its Holiday Inn brand will be supporting the team throughout the 2006 and 2007 British Touring Car Championships (BTCC), with an option to extend to 2008.

InterContinental Hotels Group (IHG) has signed a two-year sponsorship deal with British Touring Car Championship's Vauxhall VX Racing team.

McLAREN STICK WITH HENKEL - 23 Feb 2006

It extends a partnership that began in 1995 through the LoctiteB. brand of adhesive.

Product supplier Henkel and Formula One's Team McLaren Mercedes have signed a new multi-year sponsorship deal.

BANK OF AMERICA EXTENDS NASCAR DEAL - 22 Feb 2006

It's the latest of several recent high-profile deals involving NASCAR and the nation's second-largest bank.

Bank of America Corp. has reached a new five-year deal with International Speedway Corp., which runs NASCAR, to sponsor four race tracks.

NASCAR IN ITUNES TIE-UP - 21 Feb 2006

The coverage for the 2006 season, provided by NASCAR Images, the exclusive content provider for NASCAR, starts with the Daytona 500, which kicks off the NASCAR Nextel Cup Series season on Sunday.

Highlights and exclusive behind-the-scenes coverage from NASCAR Nextel Cup Series races will be available for purchase and download from the iTunes Music Store.

NASCAR RINGS THE CHANGES - 19 Feb 2006

“Mike Helton and I have restructured NASCAR’s executive leadership to reflect the broad and deep talent developed over many years,” said NASCAR chairman and CEO Brian France.

NASCAR has announced multiple management changes, effective straight away, which it says are intended to continue the sport’s strong growth and more efficiently manage business decisions and communications.

HENKEL GEARS UP FOR NASCAR SEASON - 17 Feb 2006

For the NASCAR Busch Series in 2006, it has signed a deal with Roush Racing, one of the most successful teams in NASCAR history, and driver Carl Edwards, who finished third in the points standings las

Product and technology supplier, Henkel of America Inc., has extended its NASCAR sponsorship.

DAYTONA DRINKS TO BUD - 13 Feb 2006

The deal includes Official Beer status and signage rights during all of the track's eight annual events. These include Speedweeks, the Daytona 500 and Pepsi 400.

Budweiser will become the Official Beer of Daytona International Speedway under a new multi-year agreement.

FAN LOYALTY A BOOST FOR NASCAR BRANDS - 13 Feb 2006

The study by the Center for Sports Sponsorship at James Madison University said this was the case among 56 per cent of fans, making NASCAR's fan loyalty among the highest in all sport.

More than half of NASCAR fans are said to believe that drivers use the products they endorse.

ANGELS OWNER TO BUY FLAGSHIP RADIO STATION - 07 Feb 2006

Under the new ownership, KMXE will serve as the flagship Spanish-language station for the Major League Baseball franchise.

Los Angeles Angels owner Arte Moreno and a group of investors are buying Spanish talk KMXE Los Angeles from Radiovisa for about $42million, according to the Los Angeles Times.

NASCAR FAILS TO THROW OUT $400m LAWSUIT - 30 Jan 2006

A federal judge on Friday tossed out the US motorsport’s efforts to have the $400m anti-trust lawsuit filed by Kentucky Speedway dismissed.

NASCAR’s hopes of seeing a multi-million dollar lawsuit against it dismissed have been thrown out of court.

IMG NAMES PRESIDENT OF SPORTS AND ENTERTAINMENT - 24 Jan 2006

He will report to Ted Forstmann, chairman and CEO, effective February 20, 2006. He will also join the company’s board of directors.

IMG Worldwide, Inc. has appointed George Pyne, formerly chief operating officer for NASCAR, as president of its sports and entertainment business.

IMG NAMES PRESIDENT OF SPORTS AND ENTERTAINMENT - 24 Jan 2006

He will report to Ted Forstmann, chairman and CEO, effective February 20, 2006. He will also join the company’s board of directors.

IMG Worldwide, Inc., the leading sports, entertainment and media company, has appointed George Pyne, formerly chief operating officer for NASCAR, as president of its sports and entertainment business.

NASCAR HALL OF FAME DOWN TO THREE - 06 Jan 2006

The decision eliminates Richmond, Va., and Kansas City., Kan. from consideration.

Possible sites for NASCAR's first official Hall of Fame are Atlanta, Charlotte or Daytona Beach, Fla., and it expects to pick a winning city by the end of March.

ABC TO DROP GOLF - 05 Jan 2006

The tour's contract expires after this year and the Tour has twice negotiated massive deals with the networks through the popularity of Tiger Woods.

ABC Sports is no longer part of the negotiations for the PGA Tour's next television contract, leaving only CBS and NBC to broadcast the majority of tournaments.

NASCAR TO RESTRUCTURE REGIONAL TOURS - 03 Jan 2006

It says declining support for the Elite Division style of motor racing at all levels means it will focus resources on those Divisions that will help build and sustain a better developmental programme.

NASCAR has announced it will restructure its regional touring series divisions from 2007.

JASPER REDUCES NASCAR TEAM DEAL - 19 Dec 2005

But it will continue in its partnership with drivers Ryan Newman and Kurt Busch.

Indiana-based Jasper Engines & Transmissions are to pull the plug on their car sponsorship in NASCAR’s Nextel Cup.

NASCAR AGREES EIGHT-YEAR DEAL - 08 Dec 2005

Yet, despite improved ratings, Fox admitted it had lost millions on its current deal. And NBC will no longer be covering NASCAR after next season.

NASCAR has struck an eight-year broadcast deal with ABC, ESPN, Fox and TNT from 2007, reportedly worth at least 40 per cent more than the current rights fee.

NASCAR LIMITS MULTIPLE OWNERSHIP - 11 Nov 2005

It will cap the number of cars under a single ownership group, institute a new testing policy and adopt a new tyre-leasing programme.

The National Association for Stock Car Auto Racing (NASCAR) has taken measures that it says are necessary to ensure the continued growth and popularity of its NEXTEL Cup Series.

FORMULA ONE SPONSORSHIP FORUM GETS MOMENTUM - 09 Nov 2005

In addition to its work in Formula One, Momentum has activated sponsorship programmes for Coca-Cola in Nascar, Buick in Golf and American Express in tennis.

John Armstrong, the UK's CEO of Momentum, one of the world's biggest sponsorship agencies, will deliver the keynote address on the second day of the Formula One Sponsorship Forum.

NASCAR DRIVES ENTERPRISING NEW DEAL - 08 Sep 2005

The deal extends a pre-existing relationship with the sport.

NASCAR has signed a deal to see Enterprise Rent-A-Car become the organisation’s official rental car company.

NASCAR GOING LOCAL - 07 Sep 2005

NASCAR says the ONMC is establishing thousands of local chapters in 50 states across the US.

NASCAR and its official members club (ONMC) is undertaking what it describes as an "aggressive grassroots programme" to bring the spirit of NASCAR to communities across America.

SPORTS BACK US RELIEF EFFORT - 02 Sep 2005

The US Tennis Association (USTA) will donate $500,000 from US Open proceeds toward the American Red Cross hurricane relief effort for the affected communities in Louisiana, Mississippi, and Alabama.

Sports bodies have made donations and pledged their support in the aftermath of the Hurricane Katrina tragedy.

NASCAR APPOINTS NFL MARKETER - 20 Jul 2005

Phelps will lead NASCAR's corporate marketing team based in New York to develop relationships with corporate America and bring further sponsorship to NASCAR and its drivers, teams and tracks.

NASCAR has appointed the former NFL marketing executive Steve Phelps as NASCAR VP of Corporate Marketing.

SEARS RENEWS NASCAR TITLE SPONSORSHIP - 27 May 2005

Under the five-year agreement, the tool brand will increase its support of the series in national and local advertising, sales promotions, in-store point-of-sale materials and public relations.

Sears, Roebuck and Co., through its proprietary Craftsman tool brand, has renewed its title sponsorship of the NASCAR Craftsman Truck Series.

BEST WESTERN CATERS FOR TEAMS - 12 May 2005

The TEAMS Conference & Expo is the world's largest gathering of event organisers and travel planners from the sports industry. TEAMS 2005 will be held from November 2 to 5 in Fort Lauderdale.

Best Western International hotel chain has agreed a three-year extension of its partnership with TEAMS: Travel, Events And Management in Sports, making it lead sponsor of the next three TEAMS conferences.

CHAMP CAR GEARS UP FOR PROMOTION - 06 May 2005

A graduate of the University of Denver where he was a two-sport athlete, Perrone will join the promoter relations staff headed up by executive vice-president of development, government affairs and pla

Former Milwaukee Mile vice president and general manager Mark Perrone is to join the Champ Car World Series as its new vice-president of promoter services.

BECKER JOINS LEGENDS - 06 May 2005

The London-based company aims to offer fans unrivalled access to their sporting legends via a state-of-the-art interactive website and a series of unique consumer events.

Former tennis ace Boris Becker is the latest ambassador to join the ranks at Nobok, the new global sports legends company that launches this month.

MIAMI SPEEDWAY LIGHTS UP - 13 Apr 2005

The venue said construction on the lights, in preparation for the Ford Championship weekend in November, would start immediately.

NASCAR venue the Homestead-Miami Speedway has confirmed it is to install lights at the circuit to allow night-time racing – and prime-time TV action.

SUNOCO TO SPONSOR ROOKIE OF THE YEAR AWARD FOR NASCAR'S REGIONAL RACING SERIES - 11 Apr 2005

At the end of the 2005 racing season, a total of $15,000 will be paid to the top rookie drivers in the NASCAR Grand National Division, Busch North Series, the NASCAR Grand National Division, West Seri

Sunoco, the official fuel of NASCAR, is to sponsor the rookie of the year award in seven different NASCAR regional racing series.

NASCAR RENEWS RADIO DEAL - 22 Mar 2005

The deal applies to NASCAR’s three national series – the NASCAR NEXTEL Cup Series, the NASCAR Busch Series and the NASCAR Craftsman Truck Series.

The National Association for Stock Car Auto Racing (NASCAR) has renewed its association with Atlanta-based Diversified Electronics/Racing Radios to provide two-way radio communications for all officials and competitors.

THE WEEK THAT WAS... - 18 Mar 2005

If rugby sevens fails in its attempt to gain a place on the Olympic Games schedule, the decision will be particularly badly taken in Hong Kong.

Editorial Director reviews the issues of the past seven days.

XM SWING PGA DEAL - 18 Mar 2005

The agreement between XM and the PGA also includes sales and rentals of portable XM2go radios at PGA courses.

The PGA Tour and XM Satellite Radio have struck a long-term broadcasting and marketing agreement, which includes exclusive XM broadcasts of PGA events.

YOWEL NAMED VP SPONSORSHIP SALES AT BONHAM - 11 Mar 2005

He was previously the founder and president of Gemini Sports and vice president of sales/new business at Envision, where he led the company’s sales and marketing efforts for its naming rights proper

Rob Yowell has been named vice president of sponsorship sales for The Bonham Group, a Denver-based sponsorship consultancy.

KEEPING IN TOUCH WITH LEGENDS - 24 Feb 2005

Nobok, which will launch in the UK in April with funding estimated to be in excess of $20million, will provide the service via an interactive website and a series of unique consumer events.

A team of UK-led investors has set-up a new global sports company, designed to give fans unrivalled access to sporting legends.

KEEPING IN TOUCH WITH LEGENDS - 24 Feb 2005

Nobok, which will launch in the UK in April with funding estimated to be in excess of $20million, will provide the service via an interactive website and a series of unique consumer events.

A team of UK-led investors has set-up a new global sports company, designed to give fans unrivalled access to sporting legends.

NASCAR GETS SIRIUS WITH SATELLITE RADIO - 23 Feb 2005

Beginning in 2007, SIRIUS will broadcast all NASCAR Nextel Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series races live on a specially created, 24/7 NASCAR channel.

SIRIUS Satellite Radio has reached agreement for North American satellite radio rights to broadcast NASCAR racing and events.

DAYTONA 500 HITS RATINGS RECORD - 22 Feb 2005

The ratings for Sunday's race in eight of the nation's top-10 TV markets showed double-digit increases compared with the ratings for last year's race, reports USATODAY.

Fox's telecast of Sunday's Daytona 500 matched the 2002 Daytona 500 as the highest-rated race in NASCAR history.

NASN REVS UP FOR NASCAR SEASON - 21 Feb 2005

NASN will show live coverage of NASCAR’s premier race series, including pre-race and highlights shows throughout the 2005 and 2006 seasons, which starting with the Daytona 500 live on February 20.

NASN (North American Sports Network) has secured live and exclusive coverage of the 2005 NASCAR Nextel Cup Series for the third consecutive year.

FRANCE PLAYS DOWN NFL LINK - 10 Feb 2005

There had been speculation about France possibly leaving his job to try to bring an NFL franchise to Los Angeles, but he denied having plans to take up ownership of any franchise.

Brian France insists he has no plans to leave his job as NASCAR's chairman and CEO in the foreseeable future.

FRANCE PLAYS DOWN NFL LINK - 10 Feb 2005

There had been speculation about France possibly leaving his job to try to bring an NFL franchise to Los Angeles, but he denied having plans to take up ownership of any franchise.

Brian France insists he has no plans to leave his job as NASCAR's chairman and CEO in the foreseeable future.

NASCAR REVEALS TV SCHEDULES - 17 Jan 2005

2005 also features the first NASCAR-sanctioned points race in Mexico.

NASCAR’s broadcast schedule includes an unprecedented 38 prime-time races, and live coverage of all 99 events from the NEXTEL Cup Series, Busch Series and Craftsman Truck Series.

OFFICE DEPOT SEVER USOC TIES - 07 Jan 2005

USOC officials claim they are not worried, having lined up record levels of sponsorship and income from other sources, reports ESPN.com.

Office Depot has ended its sponsorship of the US Olympic Committee (USOC) following its move into NASCAR.

NASCAR IN OFFICE DEAL - 05 Jan 2005

Beginning with the 2005 race season, the relationship will be Office Depot's primary national sponsorship platform this year and will be incorporated into the company's new internal and external brand

Office Depot, one of the world's leading resellers of office products and services, has agreed a multi-year deal with the NASCAR to become the sport's first-ever "Official Office Products Partner".

NEXTEL ENJOYING NASCAR SPONSORSHIP - 22 Dec 2004

One of the US’s largest telecommunications companies launched a strategic marketing and public relations plan, which found that more than 90 per cent of fans are now aware of Nextel as the title spo

NASCAR sponsor Nextel says its association with the sport has led to increased awareness and acceptance of Nextel Communications Inc. within the NASCAR industry and among its fans.

NEXTEL MERGER AND NASCAR - 17 Dec 2004

Nextel has responded to uncertainty over its sponsorship of the motor sport series by releasing a statement saying it stood by its belief that the NASCAR Nextel Cup Series is one of the best brand and

Wireless telecommunications companies Sprint and Nextel, who sponsor NASCAR, have merged.

NFL EXTENDS VIDEO DEAL - 09 Dec 2004

The contract will continue for the current 2004 regular season into the postseason, culminating with the Super Bowl in February. The business services firm - which sells video and rich media

The NFL has extended its deal with Visual Data to provide searchable video of every key play for each team to power it's fantasy football offering.

BUSCH CROWNS NEW SPONSOR - 24 Nov 2004

The company will be primary sponsor of the Jack Roush-owned No. 97 Ford at selected events, including the Brickyard 400 in 2005, reports USATODAY.com.

Newly crowned Nextel Cup series champion Kurt Busch has added a new corporate sponsor, Crown Royal - the first company to take advantage of the lifting of the long-standing ban on hard liquor advertising.

BUSCH CROWNS NEW SPONSOR - 24 Nov 2004

The company will be primary sponsor of the Jack Roush-owned No. 97 Ford at selected events, including the Brickyard 400, in 2005.

Newly crowned Nextel Cup series champion Kurt Busch has added a new corporate sponsor, Crown Royal - the first company to take advantage of the lifting of the long-standing ban on hard liquor advertising.

NASCAR FORMS CANADIAN ALLIANCE - 22 Nov 2004

"Nascar's alliance with Cascar will help attract new fans to our sport and bring new opportunites to sponsors," said Nascar COO George Pyne.

Nascar is to link up with the Canadian Association for Stock Car Auto Racing in an effort to increase interest in Canada, reports the BBC.

NASCAR CONFIRMS SPIRITS SPONSORSHIPS - 11 Nov 2004

“We felt the time was right to allow distilled spirits companies into NASCAR,” said Mike Helton, president of NASCAR.

After an extended review of sponsorship policies and researching trends in consumer attitudes, NASCAR has confirmed that spirits will be a new sponsorship category for the 2005 season.

NASCAR TO LIFT LIQUOR BAN - 10 Nov 2004

By removing the ban, officials could create a sponsorship windfall for a couple of racing teams that have been courting liquor companies in recent months.

NASCAR officials look to have agreed that a long-standing ban on hard-liquor advertising will be lifted for next season, reports USA TODAY.

NASCAR TO LIFT LIQUOR BAN - 10 Nov 2004

By removing the ban, officials could create a sponsorship windfall for a couple of racing teams that have been courting liquor companies in recent months.

NASCAR officials look to have agreed that a long-standing ban on hard-liquor advertising will be lifted for next season, reports USA TODAY.

SECURITY SUMMIT APPROACHES - 07 Oct 2004

Doha stages the Asian Games in December 2005 and its delegates will exchange their security planning and implementation experience with groups including those from the London, Madrid, Paris, Moscow an

A senior delegation from the Doha Asian Games organising committee will join delegates appearing at the first International Sports Security Summit in London on October 27 and 28.

DICKIES BACK NASCAR - 15 Sep 2004

Williamson-Dickie, maker of Dickies sportswear, signed a three-year deal with options for future years to sponsor the track's new race, reports ESPN.com

Texas Motor Speedway officials revealed that a Fort Worth-based company will be the primary sponsor for the track's second NASCAR Nextel Cup race.

NEW HANDHELD DEVICE FOR FANS - 13 Sep 2004

Kangaroo.TV has selectable video, audio and data feeds in a bid to transform fans’ experience at live events.

TWI Interactive (TWIi), the digital media and technology arm of IMG and Canada-based Kangaroo Capital, Inc. have joined forces to bring a unique handheld device to fans at live events around the world.

VOLOSIN SET FOR ACTION PERFORMANCE - 02 Sep 2004

The new appointment, voted unanimously by Action's board of directors, is effective immediately.

Action Performance Companies Inc. (NYSE: ATN), designers, promoters, marketers and distributors of licensed motorsports merchandise, has named Melodee Volosin as executive vice president and chief operating officer.

NASCAR first for Evernham Motorsports - 23 Aug 2004

The partnership with five Unilever Foods Division brands - Ragu pasta sauce, Shedd's Spread Country Crock spread, Lipton tea, Hellman's mayonnaise and Lawry's spice blends and marinades - will featur

NASCAR team owner Ray Evernham has revealed the formation of the first NASCAR Busch Series team for Evernham Motorsports.

NASCAR changes - 19 Aug 2004

It sees the appointment of longtime premier series crew chief Robin Pemberton to the position of vice president.

The National Association for Stock Car Auto Racing (NASCAR) has revealed a reorganisation of its executive.

NASCAR extends to Mexico - 06 Aug 2004

It also aims to develop, manage and operate local motorsports events and oversee television distribution, sponsorship and licensing.

NASCAR has unveiled NASCAR Mexico, a new base of operations in Mexico that will support and build local stock car racing in the country.

Driver fined for sponsor cover up - 04 Aug 2004

The incident, at Sunday’s race at Pocono Raceway, provides further evidence of the complexity surrounding the potential clashes of interest between event, team and athlete sponsors.

NASCAR driver Jimmie Johnson has been fined $10,000 for using a sign to hide the name of a sports drink made by a NASCAR sponsor because he has his own deal with a rival company.

NASCAR MOVES ON TO NEW PASTURES - 03 Aug 2004

Two classic tracks, North Carolina Speedway in Rockingham, and Darlington Raceway in South Carolina, have been favourites among the drivers.

NASCAR has advanced further from its roots by stripping one Southern track of its only race and reducing another to one event in 2005. Down the road, the stock cars will almost certainly be spending even less time in the Southeast, where the sport flourished.

Dover speeds up returns - 30 Jul 2004

The firm revealed earnings before income taxes for the quarter ended June 30, 2004 increased by $3.047m or 30.3 percent to $13.093m compared with $10.046m in the comparable quarter of the prior year.

US motorsport circuit owner, operator and promoter Dover Motorsports has reported its latest financial figures – and thanked its NASCAR races for boosting earnings.

Balash new NASCAR series director - 21 Jul 2004

It has promoted Joe Balash to the position. Balash joined NASCAR several months ago as the technical director for NASCAR's touring divisions.

NASCAR has appointed a new director of its Busch series – replacing the out-going Brian DeHart.

Ford chases NASCAR rookie - 14 Jul 2004

Ford has filed a lawsuit against the Nextel Cup driver seeking a minimum of $25,000 in damages amid claims Kahne broke an agreement to race in its cars.

NASCAR driver Kasey Kahne is facing a legal battle after motor giant Ford accused him of breaking a binding contract with them.

ISC's mixed fortunes - 08 Jul 2004

The company, which stages a number of NASCAR and Indy races, revealed income for the second quarter and six months ended May 31, 2004, plummeted from $12.5m in 2003 to just $6.1m – which the company

US motorsport track owner and operator International Speedway Corporation has reported a big drop in income in its latest round of financial results – but overall paints a positive picture of its operations.

NASCAR revs up for NY - 30 Jun 2004

Talks and speculation have gone on for months about staging races on Staten Island, although as yet no firm details have been confirmed.

NASCAR chief Brian France says the sport is still focused on a track in the New York metropolitan area – already one of the sport’s biggest TV markets.

NASCAR banks on new partner - 21 Jun 2004

It has teamed up with SunTrust Banks in a multi-year deal to become the official bank of NASCAR.

NASCAR has signed another major partnership deal.

Lowe's sponsors WC qualifier - 15 Jun 2004

It will also marry its sponsorship of NASCAR in to its investment in the game, to be staged at the Alamodome in San Antonio, Texas, by setting up its NASCAR Fan Experience at the venue.

Retailer Lowe’s has signed a title sponsorship deal of the Mexico versus Dominique FIFA World Cup 2006 qualifying game this weekend.

NASCAR drives into Canada - 15 Jun 2004

The formation of NASCAR Canada – in the sport’s second biggest market – sees NASCAR open an office in Toronto, in a business venture with Canadian media company TSN.

NASCAR is expanding into new territories after opening a new office in Canada, designed to provide it with a springboard to a range of new commercial deals.

State seeks to cement racing status - 07 May 2004

With the vast majority of NASCAR teams based in and around the Charlotte area, state officials are keen to keep them there and are proposing a $50m development comprising of a test track and research

North Carolina’s position at the heart of NASCAR is set to be reinforced by state lawmakers.

Exclusive: Crash.net's Days of Thunder - 30 Apr 2004

The deal will see Crash.net create a special Days of Thunder channel on its site, plus provide online marketing and PR services to Rockingham Motor Speedway.

Online motorsport magazine Crash.net is to have a fully branded car in the UK Days of Thunder series, in a deal believed to be the first time an online motorsport portal has assumed title sponsorship of a race car.

Five battle for web 'Oscar' - 27 Apr 2004

The awards, judged and presented by the International Academy of Digital Arts and Sciences in the US, has pitted BBC Sport against ESPN.com, Eteamz.com, Streetplay.com and NASCAR.com’s TrackPass wit

The nominations for the prestigious Webby Awards – the online equivalent of the Oscars - have been announced, with the sports category set to be hotly contested.

NASCAR's web first - 16 Apr 2004

The move follows hot on the heels of a management reshuffle – reported yesterday on sportbusiness.com

NASCAR’s official website is to carry live in-truck video on its website from the NASCAR Craftsman Truck Series.

NASCAR puts PR in pole - 13 Apr 2004

Jim Hunter, formerly vice president of corporate communications, has been given the new title of vice president of corporate communications/regional touring/NASCAR Dodge Weekly Series.

NASCAR has reshuffled a number of its senior figures in a bid to boost its regional touring and weekly competitions – and enhance its public relations efforts.

Texas and NASCAR in talks - 24 Mar 2004

Track shareholder Francis Ferko has sued the US motorsport after initially turning down a request for a second race; but according to US reports, his attorney has said a settlement could see the secon

NASCAR is reportedly on the verge of awarding the Texas Motor Speedway a second lucrative Nextel Cup race – despite the two being locked in a legal dispute.

NASCAR goes 3D - 11 Mar 2004

The movie, NASCAR: The IMAX Experience 3D, was hailed as a ‘not-to-be-missed experience’ by one critic, and seems likely to further enhance the sport in the US and build on its growing fanbase.

NASCAR’s marketing men have, it seems, pulled off another coup, after a film based around the sport enjoyed success with the critics prior to opening across the US tomorrow.

IRL boost to MIA - 07 Mar 2004

The MIA says those attending the annual NASCAR trade visit will be able to extend their trip with an organised visit to the major centre of operations for the IRL community.

UK firms attending the Motorsport Industry Association’s trade mission to the US will be able to benefit from an insight into the workings of both NASCAR and now the Indy Racing League too.

IMG signs execs - 03 Mar 2004

Greg Simon joins from Octagon where he was senior vice president of business development, responsible for the company’s consulting and promotional divisions.

IMG has appointed two veteran sports marketing executives as it expands its sales and marketing staff.

Fox teams up with Sportvision - 25 Feb 2004

The US firm has worked on products for partners in sports such as the NFL, NBA, NASCAR, NHL Major League Baseball and the PGA Tour.

Interactive sports marketing and technology firm Sportvision has recruited Tom Fox, senior vice president of sports marketing at Gatorade, to its board of directors.

NASN nets NBA shows - 25 Feb 2004

NASN has signed a deal to screen NBA Fastbreak, a weekly highlights show, for the rest of the 2003/04 season.

European digital sports channel the North American Sports Network (NASN) has strengthened its offering after securing a new deal with the NBA.

Agency gets GM Racing deal - 25 Feb 2004

The sports and entertainment agency will handle the account for the

General Motors has signed a new deal with SKI & Company to handle its GM Racing account.

All-Star race on the move? - 25 Feb 2004

The race, staged at Lowe’s Motor Speedway for the past 17-years, will undergo slight changes this year as a result of the change in title sponsor of the series.

NASCAR chiefs say they have not ruled out moving the venue of its annual all-star race next year.

Drivers swear to watch language - 23 Feb 2004

Mike Helton, president of NASCAR, addressed drivers prior to this weekend’s races and reminded them that the wide demographic which has made the sport such a success could be damaged by two much cur

NASCAR drivers have been warned to cut down on swearing during interviews by the sport’s executives, in a bid to protect its image.

NASCAR's presidential approval - 16 Feb 2004

The president toured the circuit and started the race, before an on-track audience of 180,000 and millions on TV. With elections just eight months away, the NASCAR demographic is

It must be election time again...US president George Bush took to the Daytona 500 this weekend in a bid to boost his profile - and herald a new era for the sport.

New site for NASCAR team - 10 Feb 2004

HendrickMotorsports.com features a host of new features, and intends to build on the one million visitors the site attracted in 2003.

NASCAR team Hendrick Motorsports has unveiled its new website.

Continental becomes Next Marketing - 05 Feb 2004

The company, involved in a number of major deals within NASCAR recently, took the decision to re-brand shortly after its tenth anniversary.

US sports marketing company Continental Sports has been re-branded as Next Marketing.

Wilson new NASCAR CFO - 04 Feb 2004

Wilson will oversee all financial issues affecting the sanctioning body in the new role, while continuing to serve in his previous position as CFO of NASCAR Broadcasting and NASCAR Digital Entertainme

NASCAR has appointed R Todd Wilson its new chief financial officer - and one of the most powerful figures in the organisation.