The influence of Bollywood within Indian sporting circles has been further demonstrated with the launch of a new mixed martial arts (MMA) league.
The Ultimate Fighting Championship (UFC), fresh from a triumphant primetime debut on Fox on Saturday, is suing New York State in a bid to lift a ban on mixed-martial-arts (MMA) being staged in one of the United States’ most lucrative sporting markets.
Ultimate Fighting Championship (UFC) president Dana White confirmed on Tuesday that his series would return to Japan in 2012 after a 12-year hiatus as part of a planned expansion into Asia.
The Ultimate Fighting Championship (UFC) has secured a landmark move to network television in the United States by striking a seven-year broadcast deal with Fox Sports.
The Ultimate Fighting Championship (UFC) has struck a multi-year sponsorship renewal with motorcycle manufacturer Harley-Davidson.
Pan regional pay-television broadcaster Fox Sports Latin America has acquired exclusive live rights to the Ultimate Fighting Championship (UFC) in a two-year deal.
Perform, the sports digital media specialist, has announced a range of premium content deals with major North American sports properties to mark the US launch of the ePlayer video-on-demand (VOD) streaming service.
International sports marketing and media agency MP & Silva has teamed up with Taipan SrL to produce a new kickboxing tournament series, FIGHT CODE.
The Ultimate Fighting Championship (UFC) yesterday announced it is adding two new championship divisions at bantamweight (135lbs or 9stone 9lbs) and featherweight (145lbs or 10stone 5lbs) following the mixed martial arts company’s takeover of World Extreme Cagefighting (WEC) last week.
Wireless services provider Boost Mobile has signed a sponsorship deal with the Ultimate Fighting Championship (UFC) and will present the heavyweight bout UFC 121 next Saturday in Anaheim, California.
