UEFA agreed a deal with the UniCredit Group to become an official partner of the UEFA Champions League for the new 2009-2012 cycle, as well as for the UEFA Super Cup in 2009-11.
Golfbreaks.com, Europe’s largest golf travel company has become a PGA Official Supplier.
Over 160 million rounds of golf were played in Europe, the Middle East and Africa in 2007, according to KPMG’s third annual Golf Benchmark Survey.
Mobile phone company 3 are set to announce a three-year deal to sponsor the Irish Open, according to the BBC.
The number of golf courses in North Africa is set to double, according to new research by KPMG.
Next year's Indian Masters has been postponed because of the global financial downturn and security concerns, organisers have confirmed.
US broadcaster, ESPN, agreed an eight year deal to show all four rounds of the Ricoh Women’s British Open live on ESPN with the Ladies Professional Golf Association.
Russia unveils plans for a PGA-branded golf course and academy near Moscow.
The cost of developing an 18-hole golf course has increased by more than 20 per cent in the past three to five years, according to a new report.
US PGA Tour officials announced changes to their season-ending play-off chase that should see more drama building toward the Tour Championship starting next year, Eurosport reports.
Troubled American car manufacturer, General Motors, announced that it is ending its sponsorship deal with the world's most recognisable athlete, Tiger Woods.
With seven sports on the shortlist for inclusion in the 2016 Olympics Games, the International Golf Federation (IGF) set out its bid to the IOC last week with the youth-engagement work of the UK Golf
Next year's LPGA Tour will feature three events less than 2008, largely due to the global financial crisis, Reuters reports.
Two giants of British sports management - Ken Schofield (pictured) and Bernie Ecclestone - were honoured with gongs at a glittering black tie gala dinner in London on Wednesday to mark the 2nd SportBu
US broadcaster, Turner Sports, will not renew its current seven-year rights deal to carry golf’s British Open when the deal expires after the 2009 event in July.
An imminent new US TV deal will help keep ticket prices for golf’s 2009 Open at Turnberry at the same level as this year's championship, organisers have said.
The Tiger Woods-hosted AT&T National golf competition will move from Bethesda, Maryland to suburban Philadelphia in 2010 and 2011, Reuters reports.
The end-of-season PGA Grand Slam of Golf, which brings together the winners of the four majors, will return to Bermuda for the next two years.
The International Golf Federation (IGF) awarded the city of Antalya, Turkey, the right to host the 2012 World Team Amateur Championships in Golf (WATC), its largest event.
Golf's European Tour will be largely unaffected by the global financial crisis in 2009, the tour's director of international policy Keith Waters said.
North American-based companies will spend an estimated $1.36 billion to sponsor pro and amateur golf tournaments, sanctioning bodies and related events this year, according to new research.
The launch of the European golf practice follows the success of WMG's US practice, formed 18 months ago and includes clients such as JJ Henry and Hunter Mahan.
Deputy Commissioner of the tour, Libba Galloway, said: “We live in a sports-entertainment environment.
According to US press reports, ratings for the British Open were down by almost one-third from 2007, whilst a round in the tour’s Canadian Open drew a rating of under 1.0 – around a million viewer
Under the deal, Setanta will broadcast four separate one-hour segments during the twelve months following the initial October broadcast.
The details of the package are vague, although on-site activation, hospitality and some form of naming or presenting rights are expected to be part of any deal.
US magazine, Forbes, reports that the highest-paid female athletes come almost exclusively from tennis and golf, which offer higher levels of prize money and greater opportunities for endorsement.
ESPN said that figures were boosted by coverage of the US Open Golf Championship and Euro 2008, with viewers averaging about three hours watching online.
According to the Times newspaper, Setanta Sports 1, which costs £10.99 a month, will be incorporated into a new package for BT customers who sign up to its Option 3 broadband service for heavy users.
Gibson has worked for iconic sports brands such as Taylormade adidas and within sport as Commercial Director for the Solheim Cup and Sales Director of the Football League Championships.
Turner will manage advertising sales on these websites and the two companies will share the revenue.
Under the deal, Setanta Sports will be available via Top Up TV’s digital television recorder set-top box alongside content from the Top Up TV Anytime Video on Demand and Picture Box movie subscripti
Selected PGA Tour tournaments will feature a Kodak Challenge hole; the player to post the lowest score relative to par across 18 of these holes will win the challenge.
The event has been held at Wentworth in England since its inception in 1964. It does not take place this year but is to move to Spain in 2009 under a round-robin format.
The deal with the US Golf Association (USGA) also gives Sky Sports live rights for the US Open Women’s Championship, the US Senior Open Championship, the US Amateur Championships, the Walker Cup, th
RBS has agreed a four-year deal with the USGA, the national governing body of the United States, its territories and Mexico, to become a commercial partner of all USGA Championships including the US O
Just three months after the launch of the corporate hospitality packages for the event, several major North American corporations have already signed up, including the US telecommunications giant AT&T
Under the deal, Sport 18 acquired the exclusive broadcasting rights for the PGTI and will use its marketing expertise to promote professional golf, while CNBC-TV18 will be the official broadcast partn
The championship is scheduled to air 4-10 pm Eastern Daylight Time (EDT) on June 14 from Torrey Pines in La Jolla, California.
A popular speaker at the inaugural Sport and Technology: The Conference in 2005, Johnson has been with the PGA TOUR since November 2000 overseeing strategy and development for new media platforms, new
This is the second early extension agreed by EDS since it became title sponsor in 2003.
This year’s Asian open, which has a prize purse of $2.3 million, will be held at the Tomson Shanghai Pudong Golf Club from April 24th to 27, and will be the first ever tri-sanctioned – Chinese Gol
The Earth course is one of two that Norman is designing for Jumeirah Golf Estates, a new residential and golf course development in Dubai that will also become the international headquarters of the Eu
Writing on the PGA’s blog, Tim Finchem, said: “I see two very positive developments coming from including golf as an Olympic sport.
Under the deal ESPN Star Sports will bring ‘live’ coverage of all the four days’ action from the Augusta National Golf Club as well as packages including half-hour daily highlights and ‘live
This is just one of the findings from a recent economic impact assessment undertaken by Comperio Research – the research division of IMG.
KPMG is in competition for business with Accenture, which has employed world No. 1, Tiger Woods, as the focus of its advertising since 2003.
The deal, which is believed to be the first of its kind, will see Quinney wear the Coyotes logo on his shirt during tournaments starting at this week's FBR Open in Scottsdale.
In addition to live coverage, Neo Sports Plus will air two shows every week produced by the PGA: The PGA Tour Highlights, which will focus on the highlights of the previous week's PGA action, and Insi
The application, which includes two championship golf courses, a five-star hotel, a golf academy, almost 1,000 holiday homes and 500 private houses, had previously been thrown out by the Scottish coun
"There is really no way I can keep up the commitment level that I have by playing that much golf," said Woods.
AT&T notified the PGA Tour and the Atlanta Classic Foundation that it is exercising its option to discontinue as title sponsor, although it will continue its significant charitable commitment, associa
The plans could see tournaments from India to New Zealand and the circuit may be formed as early as 2009.
De Vere agreed a three-year deal with The Professional Golfers' Association, renewing its association with the Championship having previously sponsored the event from 1996 to 2005.
The funding has come from a share issue to existing investors and will be used to pay for rights acquisitions such as next year's deal to show England international and FA Cup games.
He described the he season-ending event, which launches in 2009, as “great for professional golf globally.”
Plans for the £1 billion golf resort in Aberdeenshire - the Trump International Links scheme - includes two championship golf courses, 950 holiday homes and 36 golf villas.
According to UK media reports the event will have a total prize pot of $10 million, with a further $10 million to be divided as bonus money among the highest-ranked players at the end of the 2009 seas
Under the new deal, Seven acquired the free-to-air rights from 2009-14, exclusive pay-TV rights from 2010-14 and exclusive new media rights for 2008-18.
The deal, which takes effect next year, is reported to be worth around C$4 million a year
Gatorade Tiger will be unveiled to the public in March 2008 and marks the golfer’s first US deal with a beverage company and his first licensing agreement.
The agreement includes live television, radio and additional online rights.
The Australian PGA Championship is the country’s oldest professional golf tournament and is becoming 'the must see event in Australia' according to Max Garske, chief executive officer of the PGA of
Volvo has an association with the European Tour since 1970 and will provide a fleet of vehicles for the tour.
The four-year deal of Arizona’s FBR Open will take the branding through until 2012.
As title sponsor, FBR will continue to be the primary television advertiser on the network broadcast.
The two sides have been at loggerheads after the European Tour confirmed events on its calendar in India and South Korea.
PGA.com saw more than two million total streams, a 116 per cent increase over last year, which already surpasses the top month in site history, and also received record-breaking traffic during the fou
The Venezuela-based TLA joins the Canadian Tour as an associate member.
MasterCard Worldwide was previously the presenting sponsor of the Championship from 2000-2004. From 2004, MasterCard Worldwide has been associated with the event as a championship patron.
The UK marketplace has become more competitive since the launch of Setanta’s highly publicised Golf Channel with extensive coverage from the USA.
The first Ballantine’s Championship will be held in March 2008 at the Pinx Golf Club, Jeju Island and will be part of the European Tour’s 2008 international schedule.
The Zurich Classic of New Orleans will be held in the last two weeks of March 2008 and hopes to attract top players. Neither Zurich nor PGA revealed the value of the deal extension.
The figure represents a rise of £30,000 from last year and helps push the prize fund up £200,000 on 2006 to £4.2m. Prizes distributed across the field rise by an average of five percent.
Finchem has fiercely defended the sport from suggestions in the past of any inappropriate drug use, but admits going into the future it must have a clear strategy.
Speaking to the Dubai International Sports Conference 2007, Malcolm Thorpe, Marketing Director, Sports Business, Dubai Sports City, explained, 'Our commercial strategy looks to support one major event
European Tour chief executive George O'Grady said the " idea of amalgamating with other tours to put on a really attractive schedule, by whatever name we call it, is one we are in the final stages of
The newly renamed “Genworth Financial Statistics” was launched at the recent Open de España at the Centro Nacional de Golf in Madrid.
Kingspan joins a list of Partners and Official Sponsors who have decided to support the new sponsorship model for the event.
The deal will see the introduction of state-of-the-art Diamond Vision™ LED scoreboards at PGA Tour events.
The new six-year deal will support the event staged annually at Loch Lomond Golf Club.
As part of the deal, the prize fund for this July’s event will rise by £500,000 to £3m.
BMW Group NZ Managing Director, Mark Gilbert said that the NZ PGA is a major highlight in the New Zealand sporting calendar.
Under the three-year agreement, TMaG will supply China's teams with its golfing equipment and apparel, with TMaG's flagship brands -Taylor Made, adidas Golf and Maxfli - becoming the official brands o
Although no decision has been formally announced, it is reported that the absence of a corporate sponsor was mostly responsible for the cancellation of the 21-year-old tournament.
She will report directly to Laurent-Eric Le Lay, chairman and CEO of Eurosport, and lead a communications team of 40 staff spread across ten countries.
Just five years ago the firm unveiled a multi-million dollar ten-year sponsorship of the event, traditionally held at Wentworth in the UK, and with it a £1m top prize.
The 12-year contract, concluded at The European Tour's headquarters at Wentworth, England, will see Mission Hills Golf Club, China, host the Omega Mission Hills World Cup until the year 2018.
The 10th edition of the Qatar Masters, held at the Doha Golf Club in Doha, Qatar, takes place this week.
Clearwater-based PODS (Portable On Demand Storage), signed on for six years, and part of the deal includes being the official storage company of the PGA Tour.
Players will now compete in a season-long points competition that runs 37 weeks, from the Mercedes-Benz Championship in Kapalua, Hawaii this week to the Tour Championship in Atlanta that concludes Sep
A new Transmission Suite has been built at Input Media’s Production Centre, based around Omneon server technology, Pebble Beach Automation and Miranda Presentation equipment.
Across its five core channels – Sky Sports 1, Sky Sports 2, Sky Sports 3, Sky Sports Xtra and Sky Sports News - there were over 800 more hours of sport than in 2005.
The event will be held at The Vines Resort and Country Club in December. It was also confirmed Western Australia had secured the first option to host it again in 2010 and 2013.
As well as representatives from the PGA European Tour, the Sunshine Tour and the Asian Tour, the two-day event has also attracted key figures from the Ladies European Tour and the USPGA for the second
The firm will become global media sponsor for the PGA European Tour and Asian Tour event which takes place at the Doha Golf Club from January 25-28.
The women’s game’s equivalent to the Ryder Cup will be held at the venue in County Meath after it beat off rival bids from courses in England, Italy, Northern Ireland, Norway, Scotland and Spain.
The event sees five of the victorious European Ryder Cup team travel to take on the cream of Asia players on January 12–14 at the Amata Spring Country Club in Bangkok, Thailand.
Irish-based broadcaster Setanta acquired the rights for 46 Premier League matches in a three-year deal from 2007-08 to 2009-10.
The Platinum sponsorship will include the provision of media centre infrastructure, WiFi connectivity and the hosting of the Women's World Cup of Golf official website.
It signed an agreement with the management company of Henrik Lundqvist of the NHL’s New York Rangers. Under the deal SportBusinessNordic will handle his commercial rights in Europe.
