Golf

Anheuser-Busch InBev's strategy to position Michelob Ultra as the aspirational sports beer of choice has been further cemented through the company's renewal of its sponsorship deal with the PGA of America.

Broadcast deals in Australia, Japan and South Korea have been secured for golf’s TGL as the high-profile indoor league prepares to make its long-awaited debut at the start of 2025.

The OTT platform launched by the R&A using Endeavor Streaming technology has been set up to gather consumer data and provide a vehicle to stream the Open in markets devoid of competition.

James Ralley, World Rugby’s director of partnerships and brand, has left the organisation to become the commercial director for the St Andrews Links Trust, the body that manages the seven links golf courses at St Andrews in Scotland.

DAZN is to exclusively offer additional live feeds from the PGA Tour across 27 countries in the Middle East and North Africa and Southeast Asia, and will also distribute the Tour’s FAST (free ad-supported streaming TV) Channel.

Charlotte-based bank Truist Financial Corp is one of multiple banking and insurance sector suitors seeking to take over the title rights to the PGA Tour tournament currently known as the Wells Fargo Championship

LIV Golf has moved to try and ease the problem of accessibility for its Friday action by adding the alternative viewing option of coverage on the streaming platform Caffeine

Tiger Woods and his clothing and shoe line partner TaylorMade have revealed the new name and logo combination for their nascent "active premium lifestyle" brand

Logistics company FedEx has expanded its footprint in professional golf to become title sponsor of the Open de France tournament in a deal facilitated by the DP World Tour’s strategic alliance with the P…

Ally Financial has announced a new sponsorship of the United States Golf Association in a multi-year deal that will increase prize money at the US Women's Open to a new record

The PGA Tour has reached agreement to secure a $3bn (€2.75bn) investment in a new commercial entity from a US consortium led by Liverpool FC owner Fenway Sports Group (FSG), but has left the door open to 'co-investment' from Saudi Arabia's Public Investment Fund (PIF).

Jon Rahm’s controversial move to LIV Golf has helped the breakaway tour secure a two-year broadcast deal in Spain with Movistar Plus+, the OTT service of the Telefónica-owned pay-television broadcaster.

Sky Sports has reaffirmed its unchallenged golf dominance in the UK market after retaining rights to the Open Championship for another four years

The conclusion of the 27-year-old relationship between Tiger Woods and Nike has raised questions for both parties in terms of their future role in the golf shoe and apparel business

The PGA Tour and Saudi Arabia's Public Investment Fund (PIF) are to continue talks over a potential merger after a December 31, 2023 deadline passed without an agreement in place

Professional services company Cognizant has become title sponsor of the PGA Tour golf tournament formerly known as the Honda Classic