Cricket News
Board of Control for Cricket in India (BCCI) president N Srinivasan on Monday extended an olive brand towards Sahara India as the organisation fights to retain its main sponsor. Read More »
SportBusiness International
Does the deal change the dynamics of rights negotiations and the relationship between sports and sponsors? Read More »
SportBusiness Spotlight
The must-attend event for sports marketers and brands returns for a fourth year. Read More »
Charlie Dundas, Global Sponsorship Director at MediaCom, on npower’s England cricket sponsorship. Read More »
A recent post-World Cup survey prompted the inevitable question – is sponsorship of sporting events a waste of money? Read More »
