Athletics News
The International Association of Athletics Federations (IAAF) has agreed a five-year deal which will see Nestle become the main sponsor of its Kids’ Athletics programme. Read More »
SportBusiness International
Qatar is now firmly seated at world sport’s top table following a watershed year for the Middle East, writes Kevin Roberts. Read More »
SportBusiness Spotlight
The must-attend event for sports marketers and brands returns for a fourth year. Read More »
A recent post-World Cup survey prompted the inevitable question – is sponsorship of sporting events a waste of money? Read More »
Gilbert Felli and the city of Melbourne were among the big winners of the 2009 SportBusiness Sports Event Management Awards. Read More »
