MP & Silva has entered into a partnership with the Olympic Council of Asia (OCA) that will see the company distribute the global media rights to the 2014 Incheon Asian Games, along with other key events in the OCA’s portfolio.
This year’s Asian Games, which came to an end on Saturday with the Closing Ceremony at Haixinsha Square in Guangzhou, China, has raised a record three billion yuan ($454 million) in sponsorship.
Both economies are booming - but China certainly seems to have the edge over India when it comes to preparing mega-events. While India is struggling to get itself ready for the 2010 Commonwealth Games, 2010 Asian Games host city Guangzhou has already handed over 67 out of 70 of its practice and competitive venues to organisers - even though the event doesn't take place until November.
Organisers of this November's Asian Games in Guangzhou have raised more than $443 million (three billion yuan) in sponsorship, offsetting almost a third of the 10 billion yuan core costs of hosting the event.
Viet Nam Post and Telecommunications Group (VNPT) has agreed a deal to sponsor the third Asian Indoor Games, which takes place in Vietnam at the end of this month.
The 2010 Asian Games in Guangzhou, China is planning 2,500 hours of live TV programming for the event.
The 16th Asian Games, held in the Chinese city of Guangzhou in November 2010, will begin accepting individual or corporate in-kind or cash contributions starting today through to 31 December next year.
The Emir of Qatar has passed a decision to establish a public corporation under the name ‘Aspire Zone’ to run the sports and leisure precinct formerly known as the Sport City - the main venue for the 15th Asian Games Doha 2006.
The Venetian Macao Resort Hotel has signed as an Official Partner of the 2nd Asian Indoor Games to be held this October.
The Organising Committee for the 2nd Asian Indoor Games (MAIGOC) and the Olympic Council of Asia (OCA) signed a sponsorship agreement with Chinese's leading online media company SINA Corporation.
