Sunday night's Super Bowl drew 106.5 million viewers on the CBS network, making it the most watched programme in US TV history, according to preliminary Nielsen TV ratings.
The most valuable brands in sport are Tiger Woods, Nike, Manchester United and the Super Bowl, says Forbes.
Super Bowl host city Miami is in for a bigger economic impact than last year’s host city Tampa, suggesting that the US sports market is crawling out of recession.
Super Bowl broadcaster CBS Corp has sold all its television advertising around the season-finale match, with the top spots going for more than $3 million.
North American sports fans are enjoying flat prices and wide availability on tickets for events including the Super Bowl, NASCAR’s Daytona 500, the Vancouver Winter Olympics and the NBA all-star game.
Uefa’s Champions League final has for the first time beaten the Super Bowl as the most-watched annual sports event worldwide.
The National Football League (NFL) has abandoned plans to play a second game in London this year, blaming uncertainty of its collective bargaining agreement with players and the economic climate.
Robin Harris, the executive director of the Ivy League, the athletic conference comprising eight private institutions of higher education in the United States, said she wants to negotiate national television agreements through collective-selling.
NFL team the New York Jets has revealed a highly aggressive marketing strategy in the the team’s surprise run in the NFL playoffs.
NFL team the Miami Dolphins has agreed a new naming rights deal for its home stadium which gives it its seventh different name since it opened in 1987,
