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<item>
 <title>NFL appoints Octagon to support UK commercial strategy</title>
 <link>http://www.sportbusiness.com/news/166620/nfl-appoints-octagon-to-support-uk-commercial-strategy</link>
 <description>The National Football League (NFL) appointed Octagon to work with the NFL to provide strategic advice to develop current and future commercial strategy around the NFL UK’s year-round activity. </description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-kingdom">United Kingdom</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <pubDate>Tue, 15 Apr 2008 09:44:51 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
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<item>
 <title>The NFL to Provide Closing Address at Sport and Technology: The Conference 2008</title>
 <link>http://www.sportbusiness.com/news/166618/the-nfl-to-provide-closing-address-at-sport-and-technology-the-conference-2008</link>
 <description>Sport and Technology: The Conference 2008, in association with BT Media and Broadcast, is delighted to announce that the event’s Closing Keynote Address will be delivered by Brian Rolapp, Senior Vice President, Digital Media &amp; Media Strategy of the National Football League (NFL), on 13 June 2008 at BT Centre in London.
</description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/united-kingdom">United Kingdom</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <pubDate>Tue, 15 Apr 2008 09:43:11 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">166618 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>AT&amp;T in frame for Cowboys naming rights</title>
 <link>http://www.sportbusiness.com/news/166609/at-t-in-frame-for-cowboys-naming-rights</link>
 <description>AT&amp;T could sign the richest naming rights deal in sports history if the US telecommunications giant follows up its reported early interest in naming a new stadium for the NFL’s Dallas Cowboys.
</description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Mon, 14 Apr 2008 09:45:12 +0100</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">166609 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>Paragon, new sports management agency launched</title>
 <link>http://www.sportbusiness.com/news/166484/paragon-new-sports-management-agency-launched</link>
 <description>Hugh Dodson, former COO of The Gersh Agency, launched a new sports and entertainment management firm, Paragon. </description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sector/agencies">Agencies</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sport/baseball">Baseball</category>
 <category domain="http://www.sportbusiness.com/sport/basketball">Basketball</category>
 <pubDate>Tue, 25 Mar 2008 10:18:37 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
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</item>
<item>
 <title>Indianapolis sets its sights on Super Bowl 2012</title>
 <link>http://www.sportbusiness.com/news/164261/indianapolis-sets-its-sights-on-super-bowl-2012</link>
 <description>Indianapolis formally announced the city would bid for the NFL’s 46th Super Bowl in 2012.</description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/event-management">Event Management</category>
 <pubDate>Fri, 22 Feb 2008 09:31:50 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
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</item>
<item>
 <title>Naming rights deal for Giants, Jets stadium could set record</title>
 <link>http://www.sportbusiness.com/news/164167/naming-rights-deal-for-giants-jets-stadium-could-set-record</link>
 <description>Experts predict a deal for naming rights for the new New York Giants and New York Jets stadium to set naming rights records.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Mon, 11 Feb 2008 10:16:22 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
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<item>
 <title>Nielsen reveals Super Bowl ad analysis</title>
 <link>http://www.sportbusiness.com/news/164164/nielsen-reveals-super-bowl-ad-analysis</link>
 <description>The Nielsen Company has released an analysis of advertising trends from Super Bowl XLII, which was viewed by an average audience on Fox of 97.5 million people in the US. </description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <pubDate>Mon, 11 Feb 2008 10:05:16 +0000</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">164164 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>Super Bowl breaks US TV sport record</title>
 <link>http://www.sportbusiness.com/news/164143/super-bowl-breaks-us-tv-sport-record</link>
 <description>The US Super Bowl attracted over 97.5 million viewers on Sunday, making it the second most watched television programme in American broadcasting history. </description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <pubDate>Wed,  6 Feb 2008 11:15:15 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
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</item>
<item>
 <title>USC strikes $50m partnership deal</title>
 <link>http://www.sportbusiness.com/news/164141/usc-strikes-50m-partnership-deal</link>
 <description>The University of South Carolina will has signed a $50 million nine-year contract to make ISP Sports and Learfield Communications the multimedia and advertising rights holder for its athletics programme.</description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sector/agencies">Agencies</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <pubDate>Wed,  6 Feb 2008 10:03:09 +0000</pubDate>
 <dc:creator>mglendinning</dc:creator>
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<item>
 <title>Americans tune in for Super Bowl ads, says survey</title>
 <link>http://www.sportbusiness.com/news/163990/americans-tune-in-for-super-bowl-ads-says-survey</link>
 <description>A survey conducted by Harris Interactive has revealed that 57 percent of US adults who plan to watch Super Bowl XLII will tune in as much or more for the commercials as for the game.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <pubDate>Fri,  1 Feb 2008 10:09:40 +0000</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">163990 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NFL to return to UK in 2008</title>
 <link>http://www.sportbusiness.com/news/163489/nfl-to-return-to-uk-in-2008</link>
 <description>After playing a highly-successful game in London last October, the NFL said it will return to the UK for a competitive game in 2008 as part of the league’s International Series of regular-season games.</description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/united-kingdom">United Kingdom</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <pubDate>Fri, 18 Jan 2008 10:09:27 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">163489 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>Super Bowl, the world’s most watched live TV sports event in 2007</title>
 <link>http://www.sportbusiness.com/news/163370/super-bowl-the-world-s-most-watched-live-tv-sports-event-in-2007</link>
 <description>The 2007 Super Bowl was ranked the world’s most watched live TV sports event last year according to Initiative Sports Futures’ ViewerTrack global trends report for 2007.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <pubDate>Thu, 17 Jan 2008 10:13:25 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
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</item>
<item>
 <title>Gatorade gives G2 drink Super Bowl send off</title>
 <link>http://www.sportbusiness.com/news/163364/gatorade-gives-g2-drink-super-bowl-send-off</link>
 <description>The Gatorade Company, a division of PepsiCo, is launching its largest integrated marketing campaign in six years – spearheaded by a Super Bowl XLII ad spot - for the launch of its G2 drink. </description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sector/agencies">Agencies</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <pubDate>Thu, 17 Jan 2008 09:57:25 +0000</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">163364 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>CBS integrates College Sports network</title>
 <link>http://www.sportbusiness.com/news/163169/cbs-integrates-college-sports-network</link>
 <description>CBS Corporation is to integrate the combined businesses of its College Sports Television Networks (CSTV) division into the operations of CBS Sports.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <pubDate>Fri,  4 Jan 2008 09:49:56 +0000</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">163169 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NFL and Ticketmaster set up resale platform</title>
 <link>http://www.sportbusiness.com/news/163139/nfl-and-ticketmaster-set-up-resale-platform</link>
 <description>The National Football League (NFL) has signed up Ticketmaster to create an NFL Ticket Exchange service that provide fans with a league-endorsed resale platform. 
</description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/ticketing">Ticketing</category>
 <pubDate>Wed, 19 Dec 2007 09:55:44 +0000</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">163139 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>Comcast sues NFL Network</title>
 <link>http://www.sportbusiness.com/news/163127/comcast-sues-nfl-network</link>
 <description>US cable company Comcast has filed a suit against the National Football League, claiming it was acting in breach of contract for encouraging Comcast to drop their service.
</description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/law">Law</category>
 <pubDate>Mon, 17 Dec 2007 10:00:54 +0000</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">163127 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>Comcast issues warning to NFL Network</title>
 <link>http://www.sportbusiness.com/news/162993/comcast-issues-warning-to-nfl-network</link>
 <description>US cable operator Comcast has issued a ‘cease-and-desist’ letter to the NFL Network demanding that it stops inciting Comcast subscribers to switch providers. </description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <pubDate>Fri, 23 Nov 2007 10:51:11 +0000</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">162993 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>IMG to acquire Host Communications</title>
 <link>http://www.sportbusiness.com/news/162915/img-to-acquire-host-communications</link>
 <description>IMG agreed a deal to acquire Host Communications, the US leader in college sports marketing, association management and media services.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sector/agencies">Agencies</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <pubDate>Tue, 13 Nov 2007 07:50:47 +0000</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">162915 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>Gloves are on for Nike and NFL</title>
 <link>http://www.sportbusiness.com/news/162826/gloves-are-on-for-nike-and-nfl</link>
 <description>Nike has expanded its current footwear and promotional rights agreement with the NFL to include branded gloves on-field and at retail and grassroots programming. </description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Mon, 29 Oct 2007 10:25:54 +0000</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">162826 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>Harris bank signs with Chicago Bulls</title>
 <link>http://www.sportbusiness.com/news/162825/harris-bank-signs-with-chicago-bulls</link>
 <description>The Chicago Bulls have signed a new three-year sponsorship agreement with Harris designating the financial services group as the presenting sponsor of the NBA franchise.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Mon, 29 Oct 2007 10:22:47 +0000</pubDate>
 <dc:creator>mglendinning</dc:creator>
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</item>
<item>
 <title>Super Bowl could go to London, says NFL Commissioner</title>
 <link>http://www.sportbusiness.com/news/162763/super-bowl-could-go-to-london-says-nfl-commissioner</link>
 <description>NFL Commissioner Roger Goodell has asserted that London could one day host the Super Bowl, according to US media sources.</description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/united-kingdom">United Kingdom</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/events">Events</category>
 <pubDate>Wed, 17 Oct 2007 10:57:05 +0100</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">162763 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NBC Sports to sell post-game sponsorship</title>
 <link>http://www.sportbusiness.com/news/162757/nbc-sports-to-sell-post-game-sponsorship</link>
 <description>NBC Sports has put up for sale the broadcast sponsorship rights to its NFL post-game show ‘Sunday Night Football’.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Tue, 16 Oct 2007 10:59:11 +0100</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">162757 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>CBSSports.com leads consumption metrics</title>
 <link>http://www.sportbusiness.com/news/162752/cbssports-com-leads-consumption-metrics</link>
 <description>CBSSports.com, part of CBS Interactive, led all major sports sites in ‘visits per person’ and ‘time per person’ for the month of September, according to data from Nielsen//NetRatings.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/internet">Internet</category>
 <pubDate>Tue, 16 Oct 2007 10:43:25 +0100</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">162752 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>Bridgestone sponsors NFL and Wembley event</title>
 <link>http://www.sportbusiness.com/news/162694/bridgestone-sponsors-nfl-and-wembley-event</link>
 <description>US tyre company, Bridgestone, has entered into a multi-year integrated marketing partnership with the NFL, making it the ‘Official Tyre of the National Football League’.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Fri,  5 Oct 2007 10:16:34 +0100</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">162694 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NFL Commissioner heads &#039;BusinessWeek Power 100&#039;</title>
 <link>http://www.sportbusiness.com/news/162635/nfl-commissioner-heads-businessweek-power-100</link>
 <description>NFL Commissioner Roger Goodell, Tiger Woods, and NBA Chairman David Stern have topped BusinessWeek&#039;s inaugural &quot;’The Power 100’ ranking of the 100 most powerful people in sports. 
</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sector/administration">Administration</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <pubDate>Thu, 27 Sep 2007 10:23:57 +0100</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">162635 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>XM Radio ramps up NHL coverage</title>
 <link>http://www.sportbusiness.com/news/162634/xm-radio-ramps-up-nhl-coverage</link>
 <description>XM Radio is expanding its NHL play-by-play channels from six to nine in order to offer comprehensive coverage of the NHL season, which starts this weekend. 
</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <pubDate>Thu, 27 Sep 2007 10:21:13 +0100</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">162634 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>Nike name new VP global sports marketing</title>
 <link>http://www.sportbusiness.com/news/162613/nike-name-new-vp-global-sports-marketing</link>
 <description>Nike has named John Slusher as vice president of global sports marketing for the sporting goods giant.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/recruitment">Recruitment</category>
 <pubDate>Mon, 24 Sep 2007 09:44:35 +0100</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">162613 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>College sports attract record sponsorship spend</title>
 <link>http://www.sportbusiness.com/news/162574/college-sports-attract-record-sponsorship-spend</link>
 <description>North American-based companies are expected to spend a record $515 million on college athletic programmes, conferences and events in 2007, according to the IEG Sponsorship Report.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Mon, 17 Sep 2007 09:40:00 +0100</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">162574 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>BBC to broadcast Super Bowl</title>
 <link>http://www.sportbusiness.com/news/162570/bbc-to-broadcast-super-bowl</link>
 <description>BBC Sport signed an exclusive free-to-air deal with the NFL to broadcast the Super Bowl live over the next two years.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-kingdom">United Kingdom</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sector/tv-rights">TV Rights</category>
 <pubDate>Fri, 14 Sep 2007 09:39:44 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">162570 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>Steelers take to the skies with US Airways</title>
 <link>http://www.sportbusiness.com/news/162554/steelers-take-to-the-skies-with-us-airways</link>
 <description>A US Airways Airbus unveiled its new-look this week – decorated in the colour and logos of NFL team the Pittsburgh Steelers.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Thu, 13 Sep 2007 06:07:15 +0100</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">162554 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>Cowboys pen major new deal with American Airlines</title>
 <link>http://www.sportbusiness.com/news/162532/cowboys-pen-major-new-deal-with-american-airlines</link>
 <description>American Airlines has signed an exclusive sponsorship and marketing agreement with the Dallas Cowboys that will run through the 2019 season. </description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Fri,  7 Sep 2007 06:16:12 +0100</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">162532 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>Airline teams up with NFL team the Giants</title>
 <link>http://www.sportbusiness.com/news/162529/airline-teams-up-with-nfl-team-the-giants</link>
 <description>Continental Airlines have confirmed a multi-year marketing agreement with the NFL’s New York Giants.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Fri,  7 Sep 2007 06:09:58 +0100</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">162529 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>Touchdown for clever new search engine</title>
 <link>http://www.sportbusiness.com/news/162473/touchdown-for-clever-new-search-engine</link>
 <description>It bills itself as the ‘next generation search engine’ – and now Enth.com has unveiled facilities to search for NFL answers.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/internet">Internet</category>
 <pubDate>Thu, 30 Aug 2007 06:09:44 +0100</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">162473 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>Samsung defines new NFL sponsorship agreement</title>
 <link>http://www.sportbusiness.com/news/162462/samsung-defines-new-nfl-sponsorship-agreement</link>
 <description>The NFL has extended its sponsorship deal with Samsung Electronics for a further three years.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Tue, 28 Aug 2007 06:02:54 +0100</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">162462 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>The website formerly known as CBS SportsLine.com</title>
 <link>http://www.sportbusiness.com/news/162460/the-website-formerly-known-as-cbs-sportsline-com</link>
 <description>CBS SportsLine.com has undergone a rebranding - and will now be known simply as CBSSports.com.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/internet">Internet</category>
 <pubDate>Fri, 24 Aug 2007 06:18:13 +0100</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">162460 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>Hurricanes confirm switch to Dolphin Stadium</title>
 <link>http://www.sportbusiness.com/news/162443/hurricanes-confirm-switch-to-dolphin-stadium</link>
 <description>The University of Miami football team has confirmed it is to quit the Orange Bowl after 70 years – and play its home fixtures at the Dolphin Stadium.</description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/stadia-facilities">Stadia &amp;amp; Facilities</category>
 <pubDate>Thu, 23 Aug 2007 06:12:04 +0100</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">162443 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>BANK OF AMERICA SIGNS AS NFL OFFICIAL BANK</title>
 <link>http://www.sportbusiness.com/news/162404/bank-of-america-signs-as-nfl-official-bank</link>
 <description>Bank of America has been named as the National Football’s ‘Official Bank of the NFL’ in the United States. </description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Fri, 17 Aug 2007 10:17:28 +0100</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">162404 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>GIANTS EXTEND DEAL WITH TICKETMASTER</title>
 <link>http://www.sportbusiness.com/news/162375/giants-extend-deal-with-ticketmaster</link>
 <description>New York Giants and Ticketmaster have extended their secondary ticketing services agreement, enabling Giants season ticket holders to sell on tickets to other Giants fans. </description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/ticketing">Ticketing</category>
 <pubDate>Tue, 14 Aug 2007 09:34:43 +0100</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">162375 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>VIAGOGO AGREES NEW FUNDING AND ENTERS US MARKET</title>
 <link>http://www.sportbusiness.com/news/162302/viagogo-agrees-new-funding-and-enters-us-market</link>
 <description>Secondary ticketing company viagogo launched in the US market with a deal with the Cleveland Browns NFL team and secured $30 million in a Series C round of funding from existing investors.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/europe">Europe</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sport/football-soccer">Football Soccer</category>
 <category domain="http://www.sportbusiness.com/sport/rugby">Rugby</category>
 <category domain="http://www.sportbusiness.com/sector/ticketing">Ticketing</category>
 <pubDate>Wed,  8 Aug 2007 08:50:16 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">162302 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>UNIVERSITY OF MICHIGAN IN $60M KIT DEAL</title>
 <link>http://www.sportbusiness.com/news/162176/university-of-michigan-in-60m-kit-deal</link>
 <description>The University of Michigan has signed an eight-year footwear and apparel deal with adidas for its 25 sports teams - earning the university’s athletic department $7.5 million a year.</description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Fri, 20 Jul 2007 09:58:24 +0100</pubDate>
 <dc:creator>nicolarogers</dc:creator>
 <guid isPermaLink="false">162176 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>WASSERMAN INVESTS IN HIGH SCHOOL NETWORK</title>
 <link>http://www.sportbusiness.com/news/162154/wasserman-invests-in-high-school-network</link>
 <description>Sports media company Wasserman Media Group (WMG) has made a strategic investment in Prep Sports Online (PSO), the leading US high school athletics network.
</description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/internet">Internet</category>
 <pubDate>Tue, 17 Jul 2007 08:23:34 +0100</pubDate>
 <dc:creator>nicolarogers</dc:creator>
 <guid isPermaLink="false">162154 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>DOLPHINS AND JAGUARS LOOKING FOR STADIUM SPONSORS</title>
 <link>http://www.sportbusiness.com/news/162042/dolphins-and-jaguars-looking-for-stadium-sponsors</link>
 <description>The NFL’s Miami Dolphins and the Jacksonville Jaguars are looking for corporate sponsors for their stadiums.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Mon, 25 Jun 2007 10:12:06 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">162042 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NFL BROADCASTERS WANT LEAGUE TO BRING SPONSORS TO SUPERBOWL</title>
 <link>http://www.sportbusiness.com/news/162018/nfl-broadcasters-want-league-to-bring-sponsors-to-superbowl</link>
 <description>The National Football League’s TV rights holders are reported to be unhappy that the league is not doing more to get its official sponsors to advertise in the Super Bowl.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Wed, 20 Jun 2007 08:47:39 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">162018 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>XM TO AIR ‘BIG 12’ COLLEGE SPORTS</title>
 <link>http://www.sportbusiness.com/news/161997/xm-to-air-big-12-college-sports</link>
 <description>XM Satellite Radio will broadcast the cream of US college sports under a new, multi-year agreement with ESPN Regional Television.</description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <pubDate>Fri, 15 Jun 2007 09:27:53 +0100</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">161997 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NFL’S ‘FIRST AND TEN’ LINE PIONEER JOINS SPORT AND TECHNOLOGY: THE CONFERENCE</title>
 <link>http://www.sportbusiness.com/news/161919/nfl-s-first-and-ten-line-pioneer-joins-sport-and-technology-the-conference</link>
 <description>Sam McCleery, Executive Vice President of Sales and Marketing for PVI Virtual Media Services, has joined Sport and Technology: The Conference 2007 as a panellist.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-kingdom">United Kingdom</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/technology">Technology</category>
 <pubDate>Thu, 31 May 2007 09:28:37 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">161919 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>CTV WINS EXCLUSIVE NFL SUPER BOWL RIGHTS</title>
 <link>http://www.sportbusiness.com/news/161879/ctv-wins-exclusive-nfl-super-bowl-rights</link>
 <description>Canadian Television (CTV) has won the broadcast rights to NFL regular season and play-off games and exclusive rights to the Super Bowl from 2007-2009.</description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/canada">Canada</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <pubDate>Thu, 24 May 2007 10:59:38 +0100</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">161879 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>LONDON ‘HOTLY ANTICIPATING’ NFL GAME AT WEMBLEY</title>
 <link>http://www.sportbusiness.com/news/161847/london-hotly-anticipating-nfl-game-at-wembley</link>
 <description>London is gearing up to host one of the most hotly anticipated sporting events of the year, Mayor of London Ken Livingstone said as he met with representatives from America’s National Football League (NFL) and the New York Giants.
 </description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/united-kingdom">United Kingdom</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/event-management">Event Management</category>
 <pubDate>Wed, 16 May 2007 08:42:05 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">161847 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NFL AGREES CHINESE MEDIA DEAL</title>
 <link>http://www.sportbusiness.com/news/161788/nfl-agrees-chinese-media-deal</link>
 <description>The NFL has cut a deal to increase awareness of the league in China by making Titan Media the country’s official sports media partner of the NFL.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/china">China</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <pubDate>Thu,  3 May 2007 10:10:14 +0100</pubDate>
 <dc:creator>mglendinning</dc:creator>
 <guid isPermaLink="false">161788 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NFL TO KEEP GAMES ON ITS NFL NETWORK</title>
 <link>http://www.sportbusiness.com/news/161732/nfl-to-keep-games-on-its-nfl-network</link>
 <description>NFL team owners are to keep games on the league-owned NFL Network, despite rumours that they were considering putting the rights out to tender.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sector/tv-rights">TV Rights</category>
 <pubDate>Mon, 23 Apr 2007 09:28:11 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">161732 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NFL CANCELS CHINA GAME PLANS</title>
 <link>http://www.sportbusiness.com/news/161649/nfl-cancels-china-game-plans</link>
 <description>The NFL called off its planned pre-season exhibition game between Seattle Seahawks and New England that was scheduled to take place in August in Beijing&#039;s Workers Stadium.</description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/china">China</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sector/administration">Administration</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/event-management">Event Management</category>
 <pubDate>Tue,  3 Apr 2007 09:29:04 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">161649 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NFL&#039;S SAINTS SIGN DEAL TO STAY IN LOUISIANA</title>
 <link>http://www.sportbusiness.com/news/161613/nfls-saints-sign-deal-to-stay-in-louisiana</link>
 <description>The National Football League&#039;s New Orleans Saints signed a deal with the state of Louisiana stay at the Superdome until the end of the 2010 season.</description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/events">Events</category>
 <category domain="http://www.sportbusiness.com/sector/stadia-facilities">Stadia &amp;amp; Facilities</category>
 <pubDate>Tue, 27 Mar 2007 09:42:19 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">161613 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NIKE RECRUITS EX-PEPSI EXEC</title>
 <link>http://www.sportbusiness.com/news/161517/nike-recruits-ex-pepsi-exec</link>
 <description>Sportswear giant Nike has recruited former PepsiCo executive Greg Dinges as vice-president of corporate development.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/recruitment">Recruitment</category>
 <pubDate>Wed,  7 Mar 2007 06:18:12 +0000</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">161517 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NFL SELLS OUT ALMOST 100 PER CENT OF REGULAR SEASON GAMES</title>
 <link>http://www.sportbusiness.com/news/161489/nfl-sells-out-almost-100-per-cent-of-regular-season-games</link>
 <description>New research indicates that American football’s NFL sells an average of 98.3 per cent of available general seating for regular season games.</description>
 <category domain="http://www.sportbusiness.com/area/events">Events</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sport/baseball">Baseball</category>
 <category domain="http://www.sportbusiness.com/sector/ticketing">Ticketing</category>
 <pubDate>Wed, 28 Feb 2007 09:35:33 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">161489 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>RUSSELL ATHLETIC SIGNS UP FOR ESPN’S ARENA</title>
 <link>http://www.sportbusiness.com/news/161482/russell-athletic-signs-up-for-espn-s-arena</link>
 <description>Clothing manufacturer Russell Athletic agreed a multi-year title sponsorship with US cable broadcaster ESPN for its coverage of the Arena Football League.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Tue, 27 Feb 2007 09:38:34 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">161482 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NFL CONSULTANT TO HEAD UP PR FIRM’S EURO EXPANSION</title>
 <link>http://www.sportbusiness.com/news/161460/nfl-consultant-to-head-up-pr-firm-s-euro-expansion</link>
 <description>US PR firm TransMedia Group has appointed NFL Europe consultant Neil Reynolds associate director of its newly launched European operation.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sector/agencies">Agencies</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <pubDate>Thu, 22 Feb 2007 06:27:52 +0000</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">161460 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>SUPER BOWL TV FIGURES SECOND BIGGEST IN ITS HISTORY</title>
 <link>http://www.sportbusiness.com/news/161355/super-bowl-tv-figures-second-biggest-in-its-history</link>
 <description>The Indianapolis Colts&#039; victory over the Chicago Bears pulled in the second biggest ever audience for the NFL showpiece – and became the third most-watched US show of all-time.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <pubDate>Tue,  6 Feb 2007 06:44:15 +0000</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">161355 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>SPORTFIVE SIGNS UP WITH NFL EUROPA</title>
 <link>http://www.sportbusiness.com/news/161255/sportfive-signs-up-with-nfl-europa</link>
 <description>NFL Europa has confirmed Sportfive as its exclusive marketing partner for national sponsorships.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/germany">Germany</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Thu,  1 Feb 2007 06:21:06 +0000</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">161255 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>BRAIN IMAGING FOR SUPER BOWL ADS</title>
 <link>http://www.sportbusiness.com/news/161253/brain-imaging-for-super-bowl-ads</link>
 <description>A technology company in the US is to use brain imaging equipment to show viewers&#039; responses to advertisements shown around this weekend’s Super Bowl.</description>
 <category domain="http://www.sportbusiness.com/area/media">Media</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/audience-data">Audience Data</category>
 <pubDate>Thu,  1 Feb 2007 06:18:36 +0000</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">161253 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>DALLAS COWBOYS NAMING RIGHTS COULD HIT $300 MILLION</title>
 <link>http://www.sportbusiness.com/news/161091/dallas-cowboys-naming-rights-could-hit-300-million</link>
 <description>The NFL&#039;s Dallas Cowboys could bring in $300 million from a naming rights deal for its $1 billion new stadium.</description>
 <category domain="http://www.sportbusiness.com/area/marketing">Marketing</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/events">Events</category>
 <category domain="http://www.sportbusiness.com/sector/naming-rights">Naming Rights</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Mon, 22 Jan 2007 09:27:55 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">161091 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>WEMBLEY SET FOR NFL MATCH</title>
 <link>http://www.sportbusiness.com/news/161066/wembley-set-for-nfl-match</link>
 <description>London’s brand new state-of-the-art Wembley Stadium is believed to have beaten off rival bids from venues in Germany to host the first regular season NFL contest outside of the Americas later this year.</description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/events">Events</category>
 <pubDate>Wed, 17 Jan 2007 06:20:24 +0000</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">161066 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>CARS.COM SPONSORS ESPN COLLEGE BASKETBALL</title>
 <link>http://www.sportbusiness.com/news/161034/cars-com-sponsors-espn-college-basketball</link>
 <description>The Cars.com website agreed sponsorship deal for ESPN and ESPN2 Saturday Afternoon College Basketball from February 2007. </description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sport/basketball">Basketball</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Thu, 11 Jan 2007 09:04:34 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">161034 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>ESPN TAKES STAKE IN ARENA FOOTBALL</title>
 <link>http://www.sportbusiness.com/news/160994/espn-takes-stake-in-arena-football</link>
 <description>ESPN acquired national TV rights to the Arena Football League in a deal which also gives it a minority stake in the 19-team indoor league. </description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sector/finance">Finance</category>
 <pubDate>Tue,  2 Jan 2007 10:18:33 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">160994 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>CANADIAN FOOTBALL LEAGUE INKS NEW DEAL</title>
 <link>http://www.sportbusiness.com/news/160992/canadian-football-league-inks-new-deal</link>
 <description>The Canadian Football League signed a new TV rights deal, to start in 2008, with Canadian sports network, TSN.</description>
 <category domain="http://www.sportbusiness.com/country/canada">Canada</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <pubDate>Tue,  2 Jan 2007 10:12:09 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">160992 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>ESPN ACQUIRES STAKE IN ARENA FOOTBALL LEAGUE</title>
 <link>http://www.sportbusiness.com/news/160971/espn-acquires-stake-in-arena-football-league</link>
 <description>ESPN has taken a minority stake in the Arena Football League as part of a new five-year agreement.</description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/finance">Finance</category>
 <pubDate>Wed, 20 Dec 2006 06:11:46 +0000</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">160971 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>BUFFALO BOSS IN NFL REVENUE SHARE BLAST</title>
 <link>http://www.sportbusiness.com/news/160964/buffalo-boss-in-nfl-revenue-share-blast</link>
 <description>The owner of the Buffalo Bills has blasted the NFL over stalling on discussions regarding a revenue sharing proposal.</description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/finance">Finance</category>
 <pubDate>Tue, 19 Dec 2006 06:09:16 +0000</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">160964 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>CHIEFS OWNER HUNT DIES</title>
 <link>http://www.sportbusiness.com/news/160951/chiefs-owner-hunt-dies</link>
 <description>The owner of the Kansas City Chiefs NFL team and the man who coined the phrase ‘Super Bowl’ has died after a long battle with cancer.</description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sector/administration">Administration</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <pubDate>Fri, 15 Dec 2006 06:16:25 +0000</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">160951 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>CHIEFS FOUNDER HUNT FIGHTS FOR LIFE</title>
 <link>http://www.sportbusiness.com/news/160945/chiefs-founder-hunt-fights-for-life</link>
 <description>The founder of the NFL’s Kansas City Chiefs and the man who helped create NFL rival the American Football League, Lamar Hunt, is battling for his life in a Dallas hospital.</description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sector/administration">Administration</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <pubDate>Thu, 14 Dec 2006 06:25:15 +0000</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">160945 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>COWBOYS UNVEIL ‘BIGGEST EVER NFL STADIUM’ DESIGNS</title>
 <link>http://www.sportbusiness.com/news/160937/cowboys-unveil-biggest-ever-nfl-stadium-designs</link>
 <description>The NFL’s Dallas Cowboys has unveiled the design plans for its 100,000-seater expanded-capacity new stadium in Arlington, Texas.</description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/stadia-facilities">Stadia &amp;amp; Facilities</category>
 <pubDate>Wed, 13 Dec 2006 06:10:35 +0000</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">160937 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>PRINCE PUTS FIZZ IN PEPSI&#039;S HALF-TIME SHOW</title>
 <link>http://www.sportbusiness.com/news/160927/prince-puts-fizz-in-pepsis-half-time-show</link>
 <description>The NFL has confirmed pint-sized pop superstar Prince will be the star turn as part of the half-time entertainment laid on during February’s Super Bowl.</description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/events">Events</category>
 <pubDate>Tue, 12 Dec 2006 06:10:56 +0000</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">160927 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>GIANT LOAN DEAL PUSHES NY TEAMS CLOSER TO GOAL</title>
 <link>http://www.sportbusiness.com/news/160914/giant-loan-deal-pushes-ny-teams-closer-to-goal</link>
 <description>The hopes of the New York Giant and Jets to build a new $1.2bn shared super stadium in New Jersey have taken a big step forward after the NFL approved $300m in loans.</description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/stadia-facilities">Stadia &amp;amp; Facilities</category>
 <pubDate>Fri,  8 Dec 2006 06:17:19 +0000</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">160914 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>DISNEY TO BUY EUROPEAN SPORTS CHANNEL</title>
 <link>http://www.sportbusiness.com/news/160891/disney-to-buy-european-sports-channel</link>
 <description>US media group Disney is to acquire the North American Sports Network in a bid to expand the reach of its ESPN channels.</description>
 <category domain="http://www.sportbusiness.com/country/germany">Germany</category>
 <category domain="http://www.sportbusiness.com/country/russian-federation">Russian Federation</category>
 <category domain="http://www.sportbusiness.com/country/united-kingdom">United Kingdom</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sport/baseball">Baseball</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sport/ice-hockey">Ice Hockey</category>
 <pubDate>Tue,  5 Dec 2006 09:24:53 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">160891 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NFL TO OFFER FIRST LIVE WEBCASTS</title>
 <link>http://www.sportbusiness.com/news/160868/nfl-to-offer-first-live-webcasts</link>
 <description>The NFL is set to provide live web broadcasts of its own NFL Network&#039;s Thursday and Saturday matches to Verizon&#039;s Fios and DirecTV television and Internet subscribers.
</description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sector/technology">Technology</category>
 <pubDate>Fri,  1 Dec 2006 08:59:50 +0000</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">160868 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>DISNEY INTERESTED IN NASN?</title>
 <link>http://www.sportbusiness.com/news/160674/disney-interested-in-nasn</link>
 <description>The North American Sports Network owned by Setanta Sports and private equity company Benchmark Capital is reportedly the subject of interest from Disney.</description>
 <category domain="http://www.sportbusiness.com/country/united-kingdom">United Kingdom</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sport/baseball">Baseball</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sector/finance">Finance</category>
 <pubDate>Thu, 26 Oct 2006 10:04:03 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">160674 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NFL TEAMS PLAY DOWN DIRTY BOMB THREAT</title>
 <link>http://www.sportbusiness.com/news/160646/nfl-teams-play-down-dirty-bomb-threat</link>
 <description>Security forces in the US say there will be no additional measures rolled out this weekend after a threat of dirty bombs being released at a string of NFL stadiums was deemed ‘not credible’.</description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/events">Events</category>
 <pubDate>Fri, 20 Oct 2006 06:10:04 +0100</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">160646 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>PLAYERS INC RECRUIT EXEC</title>
 <link>http://www.sportbusiness.com/news/160619/players-inc-recruit-exec</link>
 <description>The licensing and marketing subsidiary of the NFL Players’ Association has hired Dextor Santos as vice president of player marketing.</description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/marketing-research">Marketing Research</category>
 <pubDate>Mon, 16 Oct 2006 06:14:18 +0100</pubDate>
 <dc:creator>cbritcher</dc:creator>
 <guid isPermaLink="false">160619 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NFL ON US RATINGS HIGH</title>
 <link>http://www.sportbusiness.com/news/160563/nfl-on-us-ratings-high</link>
 <description>US Networks NBC, ESPN and Fox reported that viewing for NFL games so far this season is among the highest in history, with broadcasts challenging for network top spots on a weekly basis.</description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <pubDate>Mon,  9 Oct 2006 09:47:27 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">160563 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>OLN SWITCHES TO &#039;VERSUS&#039;</title>
 <link>http://www.sportbusiness.com/news/160481/oln-switches-to-versus</link>
 <description>US cable and satellite channel OLN, which acquired NHL TV rights last year, changed its name to Versus.</description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sport/ice-hockey">Ice Hockey</category>
 <category domain="http://www.sportbusiness.com/sport/lacrosse">Lacrosse</category>
 <pubDate>Mon, 25 Sep 2006 10:20:52 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">160481 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NFL AND SKY ANNOUNCE NEW FOUR-YEAR PARTNERSHIP</title>
 <link>http://www.sportbusiness.com/news/160465/nfl-and-sky-announce-new-four-year-partnership</link>
 <description>American football’s National Football League has awarded Pay-TV broadcaster Sky the UK and Irish rights to the NFL under a new four-year deal, up until the end of the 2010-2011 season.</description>
 <category domain="http://www.sportbusiness.com/country/united-kingdom">United Kingdom</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <pubDate>Wed, 20 Sep 2006 08:58:38 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">160465 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NFL AND APPLE OFFER NFL HIGHLIGHTS VIA ITUNES STORE</title>
 <link>http://www.sportbusiness.com/news/160419/nfl-and-apple-offer-nfl-highlights-via-itunes-store</link>
 <description>The National Football League (NFL) and Apple® agreed a deal for highlights of all Regular Season NFL Games &amp; NFL GameDay to be available via the iTunes store.</description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sector/technology">Technology</category>
 <pubDate>Wed, 13 Sep 2006 10:10:44 +0100</pubDate>
 <dc:creator>msherlock</dc:creator>
 <guid isPermaLink="false">160419 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NFL AND FMI EXTEND MERCHANDISE PARTNERSHIP</title>
 <link>http://www.sportbusiness.com/news/160334/nfl-and-fmi-extend-merchandise-partnership</link>
 <description>The NFL has signed a new long-term deal keeping Facility Merchandising Incorporated (FMI) as the exclusive merchandise partner for the Super Bowl.</description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/marketing-research">Marketing Research</category>
 <pubDate>Thu, 31 Aug 2006 05:33:00 +0100</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">160334 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NEW CFO FOR GREENS WORLDWIDE</title>
 <link>http://www.sportbusiness.com/news/160320/new-cfo-for-greens-worldwide</link>
 <description>US sports marketing and management firm Greens Worldwide have appointed a new chief financial officer.</description>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/finance">Finance</category>
 <category domain="http://www.sportbusiness.com/sport/golf">Golf</category>
 <category domain="http://www.sportbusiness.com/sector/marketing-research">Marketing Research</category>
 <pubDate>Tue, 29 Aug 2006 05:36:00 +0100</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">160320 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>LERNER&#039;S VILLA STAKE CONFIRMED</title>
 <link>http://www.sportbusiness.com/news/160318/lerners-villa-stake-confirmed</link>
 <description>The London Stock Exchange has announced that Randy Lerner, who owns the Cleveland Browns NFL team, now owns 59.69% of EPL Club Aston Villa.</description>
 <category domain="http://www.sportbusiness.com/country/united-kingdom">United Kingdom</category>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/finance">Finance</category>
 <category domain="http://www.sportbusiness.com/sport/football-soccer">Football Soccer</category>
 <pubDate>Fri, 25 Aug 2006 08:24:00 +0100</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">160318 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>TAGLIABUE: I&#039;M GOING TO DISAPPEAR</title>
 <link>http://www.sportbusiness.com/news/160313/tagliabue-i-m-going-to-disappear</link>
 <description>Exiting NFL commissioner Paul Tagliabue says he is ‘glad it’s over’ as he prepares to bow out of one of world sport’s most powerful positions. </description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/recruitment">Recruitment</category>
 <pubDate>Thu, 24 Aug 2006 06:32:00 +0100</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">160313 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>NFL CHOOSES GOODELL AS NEW COMMISSIONER</title>
 <link>http://www.sportbusiness.com/news/160168/nfl-chooses-goodell-as-new-commissioner</link>
 <description>The US National Football League’s 32 team owners chose Roger Goodell to succeed Paul Tagliabue as NFL Commissioner. </description>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/finance">Finance</category>
 <category domain="http://www.sportbusiness.com/sport/football-soccer">Football Soccer</category>
 <category domain="http://www.sportbusiness.com/sector/stadia-facilities">Stadia &amp;amp; Facilities</category>
 <pubDate>Wed,  9 Aug 2006 09:10:13 +0100</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">160168 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>ASTON VILLA IN TAKEOVER TALKS</title>
 <link>http://www.sportbusiness.com/news/160105/aston-villa-in-takeover-talks</link>
 <description>US billionaire Randy Lerner and UK businessman Michael Neville will both put in bids for English Premier League club Aston Villa today.</description>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <pubDate>Wed, 26 Jul 2006 09:02:01 +0100</pubDate>
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<item>
 <title>SOUTH AMERICAN FEDERATION UNAWARE OF BID</title>
 <link>http://www.sportbusiness.com/news/160069/south-american-federation-unaware-of-bid</link>
 <description>The South American Football Confederation said it was unaware of a Colombian bid to host football&#039;s 2014 World Cup finals.</description>
 <category domain="http://www.sportbusiness.com/country/brazil">Brazil</category>
 <category domain="http://www.sportbusiness.com/country/colombia">Colombia</category>
 <category domain="http://www.sportbusiness.com/country/mexico">Mexico</category>
 <category domain="http://www.sportbusiness.com/sector/administration">Administration</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/events">Events</category>
 <pubDate>Tue, 18 Jul 2006 08:56:48 +0100</pubDate>
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</item>
<item>
 <title>BIG TV DEAL FOR BIG TEN</title>
 <link>http://www.sportbusiness.com/news/159958/big-tv-deal-for-big-ten</link>
 <description>US collegiate sports’ Big Ten Conference has unveiled two major new ‘milestone’ media agreements – including the launch of a dedicated TV channel.</description>
 <category domain="http://www.sportbusiness.com/sector/administration">Administration</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/broadcast">Broadcast</category>
 <category domain="http://www.sportbusiness.com/sector/events">Events</category>
 <pubDate>Wed, 21 Jun 2006 19:02:12 +0100</pubDate>
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</item>
<item>
 <title>NHL SET TO HIKE UP SALARY CAP?</title>
 <link>http://www.sportbusiness.com/news/159954/nhl-set-to-hike-up-salary-cap</link>
 <description>NHL commissioner Gary Bettman is set to increase the league’s salary cap by $5m next season to $44m, according to reports in the US.  </description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/finance">Finance</category>
 <pubDate>Wed, 21 Jun 2006 05:59:15 +0100</pubDate>
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<item>
 <title>SORENSTAM&#039;S FEARS OVER LPGA FUTURE</title>
 <link>http://www.sportbusiness.com/news/159927/sorenstam-s-fears-over-lpga-future</link>
 <description>The world’s number one woman golfer has expressed concerns over the future of the LPGA after a spate of executive departures.</description>
 <category domain="http://www.sportbusiness.com/sector/administration">Administration</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sport/golf">Golf</category>
 <pubDate>Wed, 14 Jun 2006 18:59:17 +0100</pubDate>
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<item>
 <title>OAKLAND A OWNERS GET MLS TEAM OPTION</title>
 <link>http://www.sportbusiness.com/news/159844/oakland-a-owners-get-mls-team-option</link>
 <description>Major League Soccer has signed a deal with the owners of the Oakland Athletics to bring professional soccer back to the Bay Area. </description>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sport/football-soccer">Football Soccer</category>
 <category domain="http://www.sportbusiness.com/sector/stadia-facilities">Stadia &amp;amp; Facilities</category>
 <pubDate>Wed, 24 May 2006 20:25:37 +0100</pubDate>
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<item>
 <title>BUSH APPROACHED TO REPLACE NFL BOSS</title>
 <link>http://www.sportbusiness.com/news/159846/bush-approached-to-replace-nfl-boss</link>
 <description>The brother of US President George Bush has revealed he was approached about replacing Paul Tagliabue as the new commissioner of the NFL.</description>
 <category domain="http://www.sportbusiness.com/sector/administration">Administration</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <pubDate>Wed, 24 May 2006 20:23:05 +0100</pubDate>
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 <guid isPermaLink="false">159846 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>TAGLIABUE REPLACEMENT HUNT STEPS UP</title>
 <link>http://www.sportbusiness.com/news/159841/tagliabue-replacement-hunt-steps-up</link>
 <description>The search for a replacement to NFL commissioner Paul Tagliabue is gathering steam with owners set to whittle down potential candidates to a short list of three to five.</description>
 <category domain="http://www.sportbusiness.com/sector/administration">Administration</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <pubDate>Wed, 24 May 2006 07:43:53 +0100</pubDate>
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 <guid isPermaLink="false">159841 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>UEFA TO HOLD TALKS WITH NEW FIGC CHIEF</title>
 <link>http://www.sportbusiness.com/news/159840/uefa-to-hold-talks-with-new-figc-chief</link>
 <description>UEFA chief executive Lars Christer Olsson has confirmed he will be holding talks with the new head of Italian soccer federation the FIGC to discuss the match-fixing allegations which have shook the sport – and its impact on a host of key upcoming decisions.</description>
 <category domain="http://www.sportbusiness.com/country/italy">Italy</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sport/football-soccer">Football Soccer</category>
 <pubDate>Wed, 24 May 2006 07:37:47 +0100</pubDate>
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<item>
 <title>SONY&#039;S HDTV SPONSOR DEAL</title>
 <link>http://www.sportbusiness.com/news/159834/sony-s-hdtv-sponsor-deal</link>
 <description>Sony has signed a new ‘multi-faceted’ sponsorship deal with the AVP Pro Beach Volleyball Tour.</description>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/events">Events</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <category domain="http://www.sportbusiness.com/sector/stadia-facilities">Stadia &amp;amp; Facilities</category>
 <category domain="http://www.sportbusiness.com/sport/volleyball">Volleyball</category>
 <pubDate>Tue, 23 May 2006 07:34:44 +0100</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">159834 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>BIG HOUSE SETS OUT ON ROAD TO GET EVEN BIGGER</title>
 <link>http://www.sportbusiness.com/news/159828/big-house-sets-out-on-road-to-get-even-bigger</link>
 <description>The largest American football stadium in the world is about to get even bigger, after a $226m renovation scheme for Michigan Stadium has given initial approval.</description>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/education">Education</category>
 <category domain="http://www.sportbusiness.com/sector/stadia-facilities">Stadia &amp;amp; Facilities</category>
 <pubDate>Sun, 21 May 2006 17:40:46 +0100</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">159828 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>TAGLIABUE SUCCESSOR HUNT GETS HELPING HAND</title>
 <link>http://www.sportbusiness.com/news/159798/tagliabue-successor-hunt-gets-helping-hand</link>
 <description>The race to replace NFL commissioner Paul Tagliabue has taken another twist after an organisation pushing for more diversity in the league formally submitted four candidates for the job.</description>
 <category domain="http://www.sportbusiness.com/sector/administration">Administration</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <pubDate>Sun, 14 May 2006 19:36:36 +0100</pubDate>
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 <guid isPermaLink="false">159798 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>ARNIE WANTS DOUBLE NFL SUCCESS</title>
 <link>http://www.sportbusiness.com/news/159747/arnie-wants-double-nfl-success</link>
 <description>Arnold Schwarzenegger has vowed the NFL will be back in Los Angeles – and is lobbying the league to locate two teams in the area. </description>
 <category domain="http://www.sportbusiness.com/country/united-states">United States</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <pubDate>Wed,  3 May 2006 05:56:14 +0100</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">159747 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>BREEDERS&#039; CUP PURSE RISES TO $20M</title>
 <link>http://www.sportbusiness.com/news/159746/breeders-cup-purse-rises-to-20m</link>
 <description>The prize pot for this year’s Breeders’ Cup World Championships has rocketed – up a staggering $6m. </description>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sport/horse-racing">Horse Racing</category>
 <pubDate>Wed,  3 May 2006 05:54:54 +0100</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">159746 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>BUSH SIGNS WITH ADIDAS</title>
 <link>http://www.sportbusiness.com/news/159730/bush-signs-with-adidas</link>
 <description>Sportswear giant adidas has signed a multi-year endorsement deal with the man expected to take the NFL by storm in the new season – Reggie Bush.</description>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/sponsorship">Sponsorship</category>
 <pubDate>Wed, 26 Apr 2006 19:43:44 +0100</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">159730 at http://www.sportbusiness.com</guid>
</item>
<item>
 <title>GERMANY TO CHALLENGE EU TOBACCO BAN?</title>
 <link>http://www.sportbusiness.com/news/159708/germany-to-challenge-eu-tobacco-ban</link>
 <description>The issue of tobacco advertising around major sporting events could be about to reignited amid claims the German government is set to challenge the European Union over a ban.</description>
 <category domain="http://www.sportbusiness.com/country/germany">Germany</category>
 <category domain="http://www.sportbusiness.com/sport/american-football">American Football</category>
 <category domain="http://www.sportbusiness.com/sector/events">Events</category>
 <pubDate>Sun, 23 Apr 2006 19:09:05 +0100</pubDate>
 <dc:creator>admin</dc:creator>
 <guid isPermaLink="false">159708 at http://www.sportbusiness.com</guid>
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