Indian business, real estate and entertainment conglomerate Wave Group will be the title sponsor for the inaugural edition of the World Kabaddi League.
Financial terms for the deal were not disclosed as it was announced alongside the unveiling of franchise names and logos for the new league.
Rajinder Singh Chadha, chairman of the Wave Group said: “Wave Group has strong association with sports in India. We have always promoted off beat sports. Kabaddi is the rustic charm of our country. Most of the Indians associate themselves with kabaddi. We believe the global format of World Kabaddi League will bring a paradigm shift in the sports entertainment industry.”
Wave Group joins the likes of broadcast partner MSM Sony Entertainment and official partner International Tractors Limited on WKL’s commercial roster.
WKL’s eight competing franchises kick off the series on August 9. It will take place over four months across 13 cities in five countries – India, UK, USA, Canada and the UAE.