Japanese automotive manufacturer Toyota has extended its partnership with the Southern Intercollegiate Athletic Conference (SIAC) US college sports organisation.
The one-year deal will cover the current college sports season.
Toyota will continue to serve as the official auto partner of the SIAC and benefit from various activation opportunities at games and championships, as well as on social media.
In addition, Toyota will continue its ‘Ride & Drive’ promotion at selected dealers for SIAC-graduating seniors.
The SIAC features men’s competitions for American football, baseball and golf, as well as women’s contests for softball and volleyball. In addition, both men’s and women’s teams compete in basketball, cross country, tennis and outdoor track and field.