South Korean tyre retailer Tirebank has signed a three-year deal to become the new title sponsor of the KBO League, the top division of baseball in the country.
The agreement with the Korea Baseball Organization will run from 2015 to 2017.
Korean news agency Yonhap said the deal is worth around seven billion won (€5.6m/$6.4m) per year.
The reigning KBO League champions are Daegu-based Samsung Lions.