Performance management software solutions group Tagetik has reached a deal to become an official partner of the Italian Cycling Federation (FCI).
The agreement covers the remainder of 2015.
The Italian firm’s logo will be displayed on the jerseys worn by Italy’s national road cycling teams from elite to junior level.
In collaboration with the FCI, Tagetik will also organise several marketing initiatives around major cycling events, including September’s Road World Championships in Richmond, Virginia.