Sony Kix adds LaLiga to expanding football line-up

Sony Kix, the new pay-television sports channel operated by Sony-owned Indian broadcaster Multi Screen Media, has acquired rights for LaLiga, the new brand name for the Spanish football league.

The deal will run for three seasons, from 2015-16 to 2017-18.

The agreement will cover India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and the Maldives on an exclusive basis.

It had previously been announced that Sony Kix will show coverage of the English FA Cup and Italian Serie A club competitions this coming season.