US pay-television broadcaster Comcast SportsNet has extended its local rights deal with NBA basketball franchise the Sacramento Kings.
Terms of the deal were not disclosed, but the Sacramento Bee newspaper said the new contract will take effect from 2015 and will run for 20 years.
The Kings said Comcast SportsNet California will broadcast more than 500 hours of team-related content per year. This will include 80 games – up from the current 70 – and pre and postgame shows. The network also plans to produce a monthly magazine show called ‘Kings Central.’
In addition, Comcast will sell advertising and sponsorships for in-game, pregame and postgame broadcasts.