The Los Angeles Rams has signed its latest partnership ahead of its first NFL season back in the Californian city, while fellow American football franchise the Kansas City Chiefs has agreed a new deal with financial services company CommunityAmerica Credit Union.
Both deals are multi-year contracts, with healthcare company Cedars-Sinai signing up as the official health partner of the Rams. As part of the new relationship, the two organisations will promote health and wellness across Los Angeles in an effort to help communities stay fit and healthy.
As part of these efforts, the two will host local Play 60 events, the NFL’s national youth health and fitness campaign focused on increasing the wellness of young fans by encouraging them to be active for at least 60 minutes a day.
As a homecoming partner with the Rams, formerly known as the St. Louis Rams, Cedars-Sinai will also serve as the presenting sponsor of the Kids Zone at all home games.
Meanwhile, CommunityAmerica chief executive Lisa Ginter told the Kansas City Business Journal newspaper that its partnership with the Chiefs will commence with typical in-game marketing and an aligning of the Chiefs and CommunityAmerica brands.
Ginter added: “CommunityAmerica is a great offering for banking services in Kansas City, and this will give us access to a huge fan base in a way that will benefit both CommunityAmerica and the Chiefs. That’s the exciting thing, having access to this enormous fan base.”