Pitch adds IRFU extension to rugby rights portfolio

The Pitch International agency has extended a deal with the Irish Rugby Football Union for the global distribution of media rights to the Ireland national team’s home fixtures.

The extended deal will run for four years, from 2015 until 2018.

Pitch will exclusively distribute rights to Ireland’s home fixtures to all territories outside of the UK and Ireland.

The deal comes after Pitch earlier this month extended its international media-rights distribution deal for the Welsh national team’s home fixtures. The exclusive four-year deal, which also excludes the UK and Ireland, will run from 2015 to 2018.

Pitch also recently struck a deal with Scottish Rugby for the exclusive rights to distribute Scotland’s home autumn Test matches in 2014, 2016 and 2017.