Pirelli to title sponsor European WorldSBK rounds

Italian tyre manufacturer Pirelli has agreed a deal to take on naming rights to four European events during this season’s Superbike World Championship (WorldSBK) motorcycling series.

Pirelli will title sponsor rounds in Aragon, Spain; Rimini, Italy; Magny-Cours, France and Jerez in Spain.

The Aragon round takes place this weekend and the event will mark the first European meeting of the 2017 season.

The Rimini round will take place from June 16-18, with the Magny-Cours event to run from September 29 to October 1. The season-ending Jerez round will take place from October 20-22.

Pirelli has been the sole tyre supplier to WorldSBK since 2004.

“The addition of Pirelli as our event main sponsor for four rounds of the season is excellent news for the championship,” Marc Saurna, WorldSBK’s commercial and marketing director, said. “By continuing their firm support of WorldSBK, the level of commitment Pirelli provide to the series is growing year on year. It showcases how simple it is to make the most of our global sport, and we look forward to showcasing our rounds with the best possible support.” 

Last year, Pirelli title sponsored rounds in Aragon and Rimini, as well as an event at the Lausitzring in Germany.