The Fédération Equestre Internationale, the world governing body for equestrian sport, has agreed a two-year renewal of its partnership with digital media company Perform.
Under the new agreement, Perform will deliver extended product management and marketing of FEI TV, the FEI’s official video website and digital home of live and on-demand content from the world of equestrian sports.
Perform has provided streaming, content management, marketing and promotional services for FEI TV since 2009. The subscription-based, direct-to-consumer portal offers the most comprehensive library of official equestrian video content available on the internet, with the number of subscribers in the last five years growing by over 600 per cent.
“Since we launched FEI TV, we have been delighted with the results,” Christian Osterode, head of broadcast and media rights for the FEI, said. “The platform enables us to offer very comprehensive and high quality coverage from all our Olympic and non-Olympic disciplines to global online and mobile communities.
“We have massively expanded our reach and are now in a position to engage directly with more fans in more countries than ever before. The massive traffic since the launch clearly demonstrates that FEI TV is a fantastic tool to showcase our sport, communicate our values and convert users into true equestrian enthusiasts.”