Italian snack food company Pata Group has expanded its sponsorship activity surrounding the Superbike World Championship (WSBK) motorcycling series.
Under the deal, the length of which was not disclosed, Pata will receive branding exposure through logo placement on event backdrops, trackside billboards and various promotional material distributed during each race weekend.
The company started supporting the series in 2010 before becoming the main sponsor of the Honda team in the WSBK and Supersport classes.
Pata also currently supports the Honda Junior Team in the STK600 category.