National Funding extends stay with Holiday Bowl

Locally-based financial technology company National Funding has retained naming rights to the Holiday Bowl for this year’s edition of the college American football game.

The game, which takes place on December 27 at Qualcomm Stadium in San Diego, California, will officially be titled the National Funding Holiday Bowl for the second year running.

National Funding will also take on naming rights to a pre-match fan experience that will feature a craft beer garden, local food trucks, a sports lounge and interactive activities.

National Funding stepped in to become the title sponsor of the 2015 edition of the Holiday Bowl, which is contested for by teams from the Pac-12 and Big Ten conferences, less than two weeks before the event took place.

Last year’s game at Qualcomm Stadium saw the Wisconsin Badgers defeat the USC Trojans 23-21.