Nascar, the North American stock car-racing series, has announced premium cooler and drinkware brand Yeti as its official outdoor partner.
The multi-year agreement will see Yeti’s stainless steel drinkware, coolers, and soft-sided coolers developed to become Nascar and team-licensed products.
As part of the partnership, Yeti will join the Nascar Fuel for Business Council, which brings together a group of nearly 55 official Nascar partners.
“Yeti is a dynamic and wildly popular brand that will be a welcomed addition to our industry and fans,” said Nascar executive vice-president and chief global sales and marketing officer, Steve Phelps.
“There continues to be great momentum surrounding our business as evidenced by nearly ten new brands entering the sport at the official level this year.”
The Nascar Cup season continues with the All-Star Race and Open tomorrow (Saturday) at Charlotte Motor Speedway in North Carolina.