Online daily fantasy sports operator Major League Fantasy has unveiled a partnership with the Golden State Warriors NBA basketball team in North America.
Major League Fantasy becomes the presenting sponsor of the Warriors’ 2015 training camp. Terms were not disclosed.
Marketing specialist Ignite Farm, a gold alliance partner of the Warriors, will help to activate Major League Fantasy’s sponsorship across television, radio, social media, online and in-arena campaigns.
Golden State is one of a host of NBA teams to have an existing sponsorship agreement with DraftKings, having last month announced Major League Fantasy’s rival fantasy gaming brand as the presenting sponsor of Warriors Slate Night – the regular-season Saturday NBA games during which the Warriors players wear an alternate slate kit.